Grove Collective Announces 'March To Victory' Challenge For Ole Miss NIL

The Ole Miss Rebels are rolling out a unique way of raising NIL funds this month.

The Ole Miss Rebels have been aggressive in the world of NIL efforts, a trend spearheaded by The Grove Collective in Oxford.

Now, the collective is putting forth a unique way to raise money during the month of March, it announced on Monday. Dubbed the "March To Victory Bracket Challenge," this new push is a 16-region, bracket-style tournament that pits different areas of the country against one another to see who can raise the most money in support of Ole Miss athletics.

According to a press release, the goal is to raise $10 million and surpass 10,000 Grove Collective members by the end of March.

The Grove at Ole Miss / © Chuck Cook-USA TODAY Sports

"The March To Victory initiative underscores the immense power that comes from the shared efforts of the entire Ole Miss community," Executive Director of The Grove Collective Walker Jones said. "This unprecedented level of collaboration and alignment between our university stakeholders and The Grove Collective enables Ole Miss and our athletes to continue to lead at the forefront of name, image and likeness. 

"We challenge all of our national alumni, fans and students to activate your region in this first-of-its-kind fundraising campaign that will help us continue the momentum and upward trajectory of our great university."

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This sentiment was also echoed by athletic director Keith Carter in the same statement.

"We can't wait to get this new campaign underway and celebrate the spirit of March Madness in a fun and innovative way," Carter said. "We are grateful for the unyielding support of The Grove Collective, and we know the Ole Miss family will step up and contribute in a big way for this creative initiative."

You can read the entire schedule and regions for the March To Victory Challenge here.