LISTEN: Why You Shouldn't Count on ESPN Paying More Money This Time - Locked On Ole Miss

We talk about the importance of the Ole Miss Rebels fans in this expansion era, and why it is important not to forget them. We also look at ESPN's recent struggles in a market that is collapsing.

Today's Locked On Ole Miss Podcast analyzes a need for athletic departments to return to a fan-first mindset, and that includes how you schedule football games. 

In the second segment of the show, we talk about why TV money is drying up, and these major broadcast companies are shaking in their boots trying to figure out where they go from here. We talk about Bally Sports not paying a rights fee for the San Diego Padres this week as a way to show this is all cable-attached media at the moment. Then we move to ESPN who has lost 2 million subscribers since December.

In our final segment of the day, we talk about what ESPN plans to do to survive.

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