Ducks Digest

Snoop Dogg Changing Future Of College Football Bowl Games?

Oregon Ducks fans are no stranger to Snoop Dogg. Could Snoop be reappearing in the Oregon orbit by changing the future of college football games?

Bri Amaranthus

Snoop Dogg performs at Talking Stick Resort Amphitheatre in Phoenix on Aug. 23, 2023.
Snoop Dogg performs at Talking Stick Resort Amphitheatre in Phoenix on Aug. 23, 2023. / Diannie Chavez/The Republic / USA TODAY

Oregon Ducks fans are no stranger to Snoop Dogg. Former Duck standout De'Anthony Thomas starred in Snoop Dogg's Youth Football League in California and Snoop claims he gave Thomas the nickname the "Black Mamba."

A Duck fan in the early 2010's, Snoop could be reappearing in the Oregon world via a new partnership of a college football bowl game.

George Wrighster hosts the Unafraid Show, featuring interviews of top athletes, coaches, and celebrities with a daily dose of sports content. A former Oregon football tight end, Wrightster was drafted in the fourth round of the 2003 NFL Draft to the Jacksonville Jaguars.

Today, Wrighster's show is about how Snoop bought a bowl game.

From Wrighster:

Snoop's latest move is shaking up the world of college football. He is bringing a whole new game to college sports as he partners up with the Arizona Bowl, but hold up—it’s not just about football, it's about pouring a little Gin and Juice. That’s right, Snoop and Dr. Dre, they’re flipping the script on sponsorships with their booze brand stepping into the spotlight, and this isn’t just any spotlight—it's a historic move, the first of its kind where an alcohol brand has snagged naming rights for a college football bowl game. 

Now, having Snoop Dogg at the helm, you just know this bowl game is about to get a whole lot more eyes on it. Can the legendary rapper’s star power turn the Arizona Bowl into something you can’t miss, separating it from the pack? Plus, this all comes at a wild time in college football, what with all the changes and challenges, like the expansion of the College Football Playoff system, which has been stirring the pot for all those smaller bowl games out there fighting to stay relevant. 

And let’s dive deeper into what Snoop Dogg and Dr. Dre’s involvement means for the future of college football. Are we looking at a new era where sports events start partnering with gambling, alcohol, and Only Fans type brands? That’s what we’re unpacking today. How does a celeb like Snoop change the game not just for the Arizona Bowl, but for sports marketing across the board? Stay tuned, because this partnership might just set the stage for how big games and big names play together in the big business of college football. 

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Bri Amaranthus
BRI AMARANTHUS

Bri Amaranthus is an Emmy-winning sports reporter with over 12 years of experience in television, radio, podcasting, and digital sports journalism. She has been with Sports Illustrated for four years, providing breaking news, exclusive interviews, and analysis on the NFL, college sports, and the NBA. Prior to joining SI, Bri hosted NBC Sports Northwest's prime-time television show, where she also served as the Oregon beat reporter and created content covering both the NBA and college sports. Throughout her career, Bri has achieved significant milestones, including covering major events like the NBA Finals, NFL playoffs, College Football Playoff, NCAA Basketball Tournament, NFL Draft, and the NFL Combine. She earned a D1 scholarship to play softball at the University of San Diego and won two state softball titles in high school in Oregon. In addition to her Emmy win for NBC's All-Star Coach special, she has received multiple Emmy nominations, highlighting her dedication and talent in sports journalism.

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