Big Ten Daily (July 31): EA Sports College Football 25 Raking in Big Bucks

The new College Football 25 video game is bringing a lot of money for EA Sports, reportedly generating more than $500 million in revenue so far.
A commercial for the College Football 25 video game
A commercial for the College Football 25 video game / Sara Diggins/American-Statesman / USA

EA Sports' decision to relaunch its popular college football video game has been a profitable one. The new game, College Football 25, has already raked in hundreds of millions of dollars since its release on July 19.

According to Mike Straw of Insider Gaming, the game has already generated more than $500 million in revenue for the company. EA Sports believed that reaching $150 million would be considered a success.

EA Sports halted production of the game after releasing NCAA Football 14 in July 2013. Even though it was one of the most popular sports video games the company created, lawsuits surfaced about the NCAA violating antitrust laws, prohibiting students to profit from their name, image and likeness.

With the NCAA passing NIL rules, EA Sports was able to relaunch the game and compensate players who opted in to sharing their name, image and likeness. Per On3, players who agreed to be in the game received $600 and a free copy of the video game.

More than 14,000 college football players agreed to be in the game.

Because the game had been sidelined for over a decade, many were eager to get their hands on the new version of the game. So far, more than five million unique paid players have played the game.

The Duck travels to Lincoln

Oregon coach Dan Lanning warned us that the school would have a unique marketing approach to joining the Big Ten. Apparently, taking a giant inflatable duck to Indianapolis for Big Ten Media Days was just Step 1.

Tuesday, the Oregon's mascot, "The Duck," traveled to Lincoln as Nebraska coaches and players met with reporters. It was a surprising development, as nobody seemed to know why he was in town.

There are so many questions. Why was The Duck in Lincoln? Is this part of a Big Ten marketing initiative? Will he be part of the new Big Ten map commercial?

Hopefully, we get some answers. But, give some credit to Oregon, this was a fun surprise for everyone, helping us get through the final month of summer until we get to kickoff.

And for any potentially paranoid fans out there, Nebraska and Oregon will not play during the 2024 season — unless both teams compete in the Big Ten Championship Game. So, this isn't a Connor Stalions sign-stealing situation.

At least we don't think that's the case.

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Dustin Schutte

DUSTIN SCHUTTE