Pac-12 confident that they will surpass the Big 12's media rights number

The Pac-12 may be nearing a deal and the belief is that they will get one better than the Big 12
Pac-12 confident that they will surpass the Big 12's media rights number
Pac-12 confident that they will surpass the Big 12's media rights number /

The Pac-12 and the Big 12 have been in what feels like a year long squabble on social media and in the boardroom. 

The Big 12 has been flexing their muscle for the better half of 10 months now, after they were able to not only add expansion teams, but jump the Pac-12 in line to secure their media rights deal. They also have been circling the Pac-12 like sharks in hopes of luring away Arizona, Arizona State, Colorado, and Utah.

While the Pac-12 has been able to stay intact with just 10 schools, multiple programs have made it obvious that if their deal is not a certain amount, that they will in fact be looking elsewhere whether it is the Big 12 or the Big Ten. There was however some news that shows the conference could be headed in the right direction, as earlier in the week, Pac-12 insider John Canzano reported that the remaining programs agreed to equal revenue sharing of their media rights revenue. The report sparked a ton of confusion and even had ESPN's Paul Finebaum asking Arizona president Robert Robbins if they reached an official pen to paper agreement, which he obviously denied. 

So, in order to provide clarity on the situation, Canzano joined me on Locked on Buffs, to explain what it actually means and where the Pac-12 currently stands in terms of getting a deal. Something that Washington State's president recently generated more interest about as he claimed the deal could be done by the end of June. However, while going in-depth on his report, Canzano did assure me that he was told by his sources that the Pac-12 is fully confident that they will get a deal worth more than that of the Big 12's.

If the Pac-12 does in fact reach a larger number than the Big 12 it would silence a lot of critics, and would also ensure the conference's future at least until the next wave of realignment occurs. 


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Kevin Borba
KEVIN BORBA

Managing Editor and Publisher of CardinalCountry.com, formerly a Pac-12 Network Production Assistant and a contributing writer for USA Today's Longhorns Wire. I am a proud graduate of Quinnipiac University's sports journalism master's program. Follow me on Twitter @Kevin__Borba