Texas vs. Texas A&M Rivalry Receives New Title Sponsor

The rivalry between the Texas A&M Aggies and Texas Longhorns is set to be sponsored, per an announcement from both schools.

Nov 24, 2011; College Station, TX, USA; Texas A&M Aggies wide receiver Jeff Fuller (8) catches a pass over Texas Longhorns cornerback Adrian Phillips (17) during the second half at Kyle Field. Texas won 27-25. Mandatory Credit: Thomas Campbell-US Presswire / Thomas Campbell-USA TODAY Sports

On November 30, the rivalry between the Texas A&M Aggies and Texas Longhorns is finally set to renew after more than a decade.

The Lonestar Showdown will not only be one of the most anticipated games of Thanksgiving weekend but also one of the most anticipated of the entire football season.

Now, however, the game will be changing to a degree - at least in name.

Nov 24, 2011; College Station, TX, USA; Texas A&M Aggies running back Ben Malena (23) runs the ball against the Texas Longhorns in the fourth quarter at Kyle Field. Texas defeated Texas A&M 27-25. Mandatory Credit: Brett Davis-USA TODAY Sports / Brett Davis-USA TODAY Sports

On Thursday, Texas and Texas A&M held a joint press conference in Houston with Aggies athletic director Trev Alberts and Longhorns AD Chris Del Conte, where they announced Cotton Holdings as the new title sponsor for the rivalry.

"Growing up in Texas, the rivalry between The University of Texas at Austin and Texas A&M University was legendary," Pete Bell, Founder & CEO of Cotton said in a statement. "Since founding Cotton, it has been a dream of mine to see our brand represent this series. We are proud to support these two great universities and are extremely honored to serve as the title sponsor for the Lone Star Showdown and the return of their historic rivalry."

Cotton will also be the title sponsor for up to 19 different sports in the rivalry, and will determine the winner of an annual trophy, known as the Lone Star Showdown Rivalry Series Trophy, in which points will be awarded based on head to head matchups and other factors including final standings and conference championships.

"The 12th Man is ready for the return of the Lone Star Showdown, and Cotton Holdings is the ideal title sponsor of a rivalry series of this stature," Alberts said in a statement. "Texas A&M Athletics has a long history with Cotton Holdings, and it is a home-grown, Texas-based company with a global impact. We are proud to partner with an organization that shares our values and commitment to excellence."

The two schools have not faced off on the football field since 2011 when the Longhorns connected on a last-second Justin Tucker field goal to win 27-25.

The Longhorns and Aggies will both kick off the 2024 season on Aug 31., with Texas A&M set to take on Notre Dame, while Texas hosts Colorado State.