Volunteer Country

Hendon Hooker Signs NIL Deal With Mustard Company

Tennessee Football Quarterback Hendon Hooker Signs NIL Deal With Mustard Company

Jack Foster

Hendon Hooker has been a popular name surrounding new NIL signings among players on Tennessee Football. 

It's not difficult to understand why. Hooker has been one of the biggest college football stars in 2022 and, on many sites, is the odds-on favorite to win the Heisman Trophy. On Caesars Sportsbook, Hooker is listed with +100 odds, with CJ Stroud (+180) and Blake Corum & Caleb Williams (+1200) filing behind.

Just this week, Hooker announced a new NIL deal with Mercedes Benz Knoxville via his social media.

Now, it has been announced that just a day later Hooker is now teaming up with another big brand: French's Mustard. 

This partnership, of course, has more behind it than what is at face value. 

If you followed Tennessee Football, or college football in general, in 2021, you probably know enraged Tennessee fans chunked Mustard bottles onto the field of Neyland Stadium in the late fourth quarter of Tennessee vs. Ole Miss. Since then, it has been a running joke that Vol fans love Mustard, with several memes finding their way on social media over the course of the past year. 

While Hooker's new deal is another example of a big-time athlete taking advantage of NIL, it presents its own unique, comedic spin. 

Hooker will look to keep his terrific season going on Saturday when the top-ranked Vols (8-0) travel to Athens to take on No. 3 Georgia (No. 3). Kickoff is set for 3:30 p.m. ET on CBS.

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Jack Foster
JACK FOSTER

Jack is a sophomore at the University of Tennessee, Knoxville majoring in Journalism/Electronic Media. Jack grew up in Paris, Tennessee, but now spends the majority of his time in Knoxville doubling as a student and sports journalist for Volunteer Country. Jack has been a sports junkie since he was a young kid and always watched NFL football with his dad on Sundays. Jack still follows the NFL religiously, as he is an avid fantasy football player. Jack started with Volunteer Country in May of 2021 and has since helped provide full coverage of football, baseball and men's and women's basketball. Jack also works as a recurring member of WUTK's Rock Solid Sports show on Wednesdays and Fridays, and he also serves as head sports producer of The Volunteer Channel's Vol News, a student-run show at the University. When Jack is not watching or covering sports, find him on the golf course or back home spending time with his parents, younger sister and friends. Follow Jack on Twitter and Instagram by clicking "Twitter" and "Instagram" to see all of his work with Volunteer Country as well as student media.

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