Longhorns Country

Are Endorsements Being Permitted For Texas College Athletes A Longhorns Advantage?

Does college athletes in the state of Texas being permitted to have endorsements following Greg Abbot bill give the Longhorns an advantage

Tomer Barazani

On Monday, Texas Governor Greg Abbot signed a bill that will allow College athletes in the state of Texas to profit off their names and likenesses.

Effective July 1st, Texas student-athletes will have the option to profit off of sponsored posts on their social media, excluding endorsements of alcohol, tobacco products, e-cigarettes, firearms, or any type of sports betting.

Athletic Director Chris Del Conte released a tweet following the announcement:

"At Texas, we say 'What starts here changes the world,' and with this major step in the future of college athletics, we look forward to helping our student-athletes continue to do just that."

This new legislation will have a drastic impact on recruiting. Not only will top high-school prospects have to consider a school’s academics and football program, but they will also need to factor in their potential earnings.

As one of the most valuable programs in all of college football, the University of Texas has the marketing appeal for the nation’s top recruits to build their brand on a national scale.

READ MORE: Former Longhorns F Kevin Durant Sets Playoff Record with Triple-Double

READ MORE: Longhorns Recruiting: NFL Scout on Arch Manning vs. Trevor Lawrence

Longhorns defensive back D'Shawn Jamison already is having fun with it, releasing a poll about his potential clothing line “Shark5”.

As another revenue stream, athletes will now look twice at where they choose to go. Former Texas quarterback Sam Ehlinger was projected to make just under a million dollars last season.

CONTINUE READING: Texas Basketball Snags UMass Transfer Tre Mitchell For 2021 Season

What do you think of the new bill? Comment and join in on the discussion below!

Want the latest in breaking news and insider information on the Longhorns? Sign up for your premium membership to LonghornsCountry.com today, and get access to the entire Fan Nation premium network!

Follow Longhorns Country on Twitter and Facebook

Published
Tomer Barazani
TOMER BARAZANI

Home/Football