Longhorns QB Arch Manning: Most Valuable College Athlete in America?

Without having taken a single snap at the collegiate level, Arch Manning already has a high NIL valuation according to On3.

© Ricardo B. Brazziell / American-Statesman / USA TODAY NETWORK

Texas Longhorns quarterback Arch Manning has yet to take a single snap at the collegiate level, yet is already one of the most college athletes in America.

After all, when your last name is Manning in the football world everyone will have an opinion - from those who are ready to give him the starting job over the incumbent Quinn Ewers to those who think he only received his ranking due to his name. 

Regardless of where you fall on that, though, it is hard to deny the allure of Manning from an NIL perspective. 

So much so that in On3's NIL 100, Manning came in at second with a valuation of $3.7 million. 

However, while that number in its own right is impressive, it is a distant second to the top athlete according to On3. 

That athlete? 2023 recruit Bronny James, whose valuation per On3 is a staggering $7.2 million already without even announcing an official commitment yet. 

The clamoring for Manning to be named the starting quarterback for the Longhorns will likely persist until an official starter is named one way or the other. 

Even if Manning isn't the starter, though, he will still likely earn his fair share of big NIL sponsorships while in Austin.

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You can find Connor Zimmerlee on Twitter @Connorjz98

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