Texas Longhorns Athletic Department Shows Off Record-Breaking Fiscal Year

Even without a national championship in football, the Texas Longhorns are a money-making machine.
Dec 21, 2024; Austin, Texas, USA; Texas Longhorns head coach Steve Sarkisian and Chris Del Conte celebrate after defeating the Clemson Tigers in the NCAA College Football Playoffs first round game at Darrell K Royal Texas Memorial Stadium.  Mandatory Credit: Ricardo B. Brazziell/USA Today Network via Imagn Images
Dec 21, 2024; Austin, Texas, USA; Texas Longhorns head coach Steve Sarkisian and Chris Del Conte celebrate after defeating the Clemson Tigers in the NCAA College Football Playoffs first round game at Darrell K Royal Texas Memorial Stadium. Mandatory Credit: Ricardo B. Brazziell/USA Today Network via Imagn Images / Ricardo B. Brazziell-USA Today Network via Imagn Images
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We knew going into the Peach Bowl that the clash between the Texas Longhorns and Ohio State Buckeyes would bring together two of the sport's most iconic brands for their first matchup in over a decade. However, now as we've come to find out, it also brought together two of the richest athletic departments in the nation.

As revealed in a recent report from USA Today, the Texas Longhorns' athletic department set a record in 2024. Totaling $325 million in operating expenses, the first time that a college Division I program has crossed the $300 million. Right behind them, however, was Ohio State whose operating expenses came in at $292.25 million.

So while the Buckeyes may have gotten the better of the Longhorns on the field. Texas beat them off of it in terms of the financial side of collegiate athletics. But the embarrassment of riches doesn't stop at expenses for Texas.

Quinn Ewers
Texas Longhorns quarterback Quinn Ewers (3) throws a pass during the College Football Playoff semifinal game against Ohio State in the Cotton Bowl at AT&T Stadium on Friday, Jan. 10, 2024 in Arlington, Texas. / Aaron E. Martinez/American-Statesman / USA TODAY NETWORK via Imagn Images

Because while they did a record-breaking $325 million, they brought in $331.9 million in revenue. This means the Longhorns did not merely just break even. Rather the athletic department turned an $8 million profit in the 2023-24 fiscal year. This is made even more impressive when because Ohio State didn't break even.

The Buckeyes operated at a $37 million deficit. Although, as even Longhorn fans may admit, Ohio State still got a good return on their investment, as the Buckeyes captured their ninth national championship in the football program's history.

And while many would give up the $8 million profit for the Longhorns to win a championship in football for the first time in nearly two decades. Their financial standings from this past fiscal year show that even without a national title in football, the Longhorns' athletic department is a money-making machine.

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