Inside The Knights

UCF Football's Creative Designs Help to Relate to Floridians and Recruits

UCF football has changed its look, and it’s going to resignate with the people of Florida, the UCF players, and football recruits.

Brian Smith

UCF Football's Creative Designs Help to Relate to Floridians and Recruits
UCF Football's Creative Designs Help to Relate to Floridians and Recruits /

Every person looks at the world a little bit differently. Some like glitz and glamour, while others enjoy conservative and basic. It’s what makes the world go round. That same scenario plays out with college football recruiting as well. Anyone heard a parent say something along the lines of something like the following:

"Oh these kids these days, they just love their phones."

While technology certainly rules the day, UCF football has found a great mix of traditional measures to recruit to go along with being high tech and flashy. There are a few great recruiting strategies coming out of the UCF football offices these days, and the variety is fascinating.

Billboards Make a Statement

Old school advertising, that’s a billboard. Then again, it depends on the billboards’ locations and exactly how they are being utilized. UCF’s recruiting office came up with some great photographs to place on the billboards, and the colors allow anyone to associate the billboard with UCF as well.

All over Florida, the UCF football brand is being spread as quickly and passionately as possible. In each major city, there’s a billboard with UCF Head Coach Gus Malzahn and the total miles from that city to the UCF campus. Simple yes, but brilliant at the same time.

UCF is not backing down from Miami, Florida or Florida State. The UCF coaching staff is going hard after Sunshine State recruits and the billboards are just but one piece to that puzzle.

The Uniforms Create Excitement

Remembering the statement from above regarding kids loving technology, well so do football recruits. UCF has several different uniform concepts that it can go with, and today some local recruits took the time to visit UCF football and try on some of the gear for themselves.

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The above recruit is Kam Moore, a linebacker for defending 8A Florida state champion Seminole High School just north of Orlando in Sanford. It’s great to see UCF hitting the local talent and making sure they are feeling the love from the Knights. There are several other designs that are cool to take a look at, including this tweet about the “Citronauts.”

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Recruits and current players alike love this type of creativity, and it’s one of the reasons that the University of Oregon provides so many uniform possibilities to its players. Recruiting! Also have to enjoy the bravado of the UCF football Twitter account, as the text within the tweet displayed.

If UCF is going to compete for the top recruits, this is a great strategy. The new look inside the football office also gives a modern theme.

Football Offices Received a Fresh New Look

Talk about a modern theme mixed in with some old-school tradition, that’s the UCF football office. It’s a cool look that’s vibrant with many different colors, utilizes technology, and shows the history of not only UCF football, but the state of Florida is mixed into the design. The decorative design displays UCF’s desire to be a part of the local community -- theme parks and the Space Coast -- to pay homage to the local community.

All in all, it’s a brilliant scheme. Well done UCF, well done. If a person walks through the UCF football offices and is not impressed, it would be shocking. That’s one impressive layout, as the following tweet identifies.

The next step is finalizing all the new concepts, and that stems from people. Consider how many individuals needed to collaborate about the new designs, and then consider how those designs must be used to the fullest of their intentions. That’s when the power of UCF employees from all levels of the football program must be at its highest mark.

Assistant Coaches and Staff Will be the Key for Implementing New Concepts

Regardless of all the billboards, the awesome uniforms, and the new look to the football office, people still make the biggest impact on current players, recruits and anyone else that visits or sees a UCF football billboard or design. That’s why the specific direction of the UCF football program is refreshing.

Whether it’s a specific area or county of Florida that the UCF football program is recruiting for a particular event, there’s a commitment to that event. Dedication and detail will prevail more often than not. Here’s a prime example, as UCF wants to recruit the neighboring communities adjacent to Orlando.

UCF Must Hit Polk County Hard

Polk County, Fla. is home to some of the best high school football in the United States. Some of the cities inside this county that UCF must hit hard include Lakeland, Haines City, Lake Wales, Auburndale, Bartown, Mulberry, Winter Haven and Davenport. That’s why it was good to see some of the Polk County players already on UCF’s campus (see tweet below).

Even the Polk County players came out to UCF earlier on Thursday to check out the new uniforms and all the happenings for UCF football, but notice how the assistant coaches were mentioned in the Tweet.

People tie everything together. This is a new era, yes. UCF football still has to win or lose based on its staff. Whether it's the assistant coaches, the secretaries in the football office, or a recruiting team member, UCF must lean on its people to display all the new opportunities for UCF football.

Final Thoughts

UCF’s football program projects its surrounding communities and represents the people that live within it. It’s a unique look from the billboards to the uniforms to the football offices, UCF football has created a niche within the college football world. This is UCF, and this is Central Florida as a whole that UCF is encompassing. It’s brilliant.

With the hard work of the UCF administration and staff -- and that includes every last person -- the UCF football program will ascend its program to another level not yet achieved. It’s an exciting time to be a part of the UCF football program.

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Brian Smith
BRIAN SMITH

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