How UCLA Joining the Big Ten Has Transformed Its Fan Base

Whether in Los Angeles, New York or Chicago, one thing is clear: UCLA is now a national powerhouse, and its fans are ready to support them every step of the way.

Nov 15, 2024; Seattle, Washington, USA; UCLA Bruins quarterback Ethan Garbers (4) throws the ball during warmups before the game against the Washington Huskies at Alaska Airlines Field at Husky Stadium. Mandatory Credit: Steven Bisig-Imagn Images / Steven Bisig-Imagn Images

When UCLA made the historic decision to join the Big Ten Conference in 2024, it marked more than just a shift in college athletics — it fundamentally changed the Bruin fan base. The move, which officially took place in 2024, has had a profound impact not only on the university’s competitive edge but also on its relationship with fans, both near and far.

For years, UCLA’s success was often overshadowed by media-driven powerhouses in the SEC and Big Ten. Though competitive, the Pac-12 struggled with visibility and financial challenges, limiting UCLA’s exposure compared to other conferences. The move to the Big Ten has turned that dynamic on its head, placing the Bruins alongside iconic programs like Michigan, Ohio State and Indiana. UCLA is no longer a regional power but a national contender.

One of the biggest benefits of the Big Ten move has been UCLA’s expanded fan base beyond California. Previously concentrated in Los Angeles and surrounding areas, Bruins supporters are now found coast to coast. With conference games airing in prime-time slots across the country, Bruins fans on the East Coast and in the Midwest can follow the team more easily than ever. 

In turn, the Bruins have garnered new followers from all corners of the United States.

The conference shift has also brought exciting new rivalries and matchups that elevate the Bruins’ profile. UCLA fans now look forward to games against powerhouse programs like Penn State, Wisconsin and Purdue, as well as many other schools in the Big Ten, each with passionate fan bases that elevate the level of competition.

Whether it’s a UCLA-Michigan basketball game or a UCLA-Ohio State football clash, these showdowns offer Bruins fans an opportunity to measure up against some of college sports’ most historic programs.

As the Bruins continue to embrace their new conference, their fan base is thriving. More fans are tuning in, attending games, and proudly supporting UCLA across the country. With increased exposure, UCLA’s sports programs are poised for even greater success in the years to come, both athletically and culturally.

For Bruin fans, the future has never looked brighter. The Big Ten offers not only heightened competition but also a platform to build a larger, more engaged and more passionate fan base. 

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