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First look at UCLA football's Jordan Brand uniforms

Shorter stripes, new numbers, a different shade of gold and a Jumpman visor stand out as biggest changes

Sam Connon

First look at UCLA football's Jordan Brand uniforms
First look at UCLA football's Jordan Brand uniforms /

Outside of an online store listing back on July 1, the Bruins' new football uniforms hadn't got much play since their deal with Jordan kicked off at the beginning of the month.

That changed Wednesday, when buzz started building around UCLA football's revamped jerseys before an eventual official release later in the day. Photos and videos of the Bruins' newest threads wound up leaking throughout the day, starting when cornerback Mo Osling III documented the reveal at Wasserman Football Center on his Instagram story.

The team's Twitter account posted the professionally-shot version of the event later in the day. Quarterback Dorian Thompson-Robinson and safety Qwuatrezz Knight modeled the home jerseys while safety Quentin Lake and linebacker Mitchell Agude donned the road whites.

From there, Thompson-Robinson and Lake went to the top of Janss Steps for another photoshoot that culminated in Lake striking the iconic Jumpman pose.

An official uniform reveal fan event is currently set for Aug. 7 at the Rose Bowl from 12 to 7 p.m.. Even though the team's new look is already public, the event still marks the first time since 2019 that Bruin fans are allowed back in the Rose Bowl.

It is hard to pick apart all of the differences between these new uniforms and the outgoing Under Armour ones without a side-by-side photo, but a few key changes stand out right off the bat. For one, the triple stripes on the shoulders are shorter and the visors feature the Jordan logo in the center.

The numbers on the front and back are also significantly larger, as are the names on the back – save for Thompson-Robinson, which is of course squished down for length purposes.

Several fans have pointed out the new shade of gold seems less yellow than it was with Under Armour, but it's genuinely hard to tell considering the filters, editing and lighting of the footage. Regardless, the jerseys look clean cut and play it mostly safe, much like the Under Armour ones did in the past.

One of the ways Jordan can differentiate itself on the gridiron moving forward is by staying fresh with the uniforms from year-to-year, introducing alternates and tertiary jerseys its predecessor did not. The only significant change Under Armour made to UCLA's jerseys across four full seasons was the all-white uniform the Bruins wore just twice. However, step one for Jordan was getting the base uniforms right, and based on social media reactions, fans are at the very least content with the results.

Nike and Jordan will likely release jerseys for fall and winter sports teams in the coming weeks, with the soccer and women's volleyball seasons starting in mid-August and anticipation building for the men's and women's basketball uniform reveals.

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Sam Connon
SAM CONNON

Sam Connon was the Publisher and Managing Editor at Sports Illustrated and FanNation’s All Bruins from 2021 to 2023. He is now a staff writer at Sports Illustrated and FanNation’s Fastball. He previously covered UCLA football, men's basketball, women's basketball, baseball, men's soccer, cross country and golf for The Daily Bruin from 2017 to 2021, serving as the paper's Sports Editor from 2019 to 2020. Connon has also been a contributor for 247Sports' Bruin Report Online, Rivals' BruinBlitz, Dash Sports TV, SuperWestSports, Prime Time Sports Talk, The Sports Life Blog and Patriots Country, Sports Illustrated and FanNation’s New England Patriots site. His work as a sports columnist has been awarded by the College Media Association and Society of Professional Journalists. Connon graduated from UCLA in June 2021 and is originally from Winchester, Massachusetts.

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