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The move of the UCLA Bruins to the Big 10 after the 2023 season comes with several advantages, particularly in terms of money and opportunity. Joining a major conference like the Big 10 opens up new revenue streams through increased TV deals, larger fan bases, and more lucrative sponsorships. Additionally, the exposure and competition within the conference will attract top talent, enhancing the Bruins' chances of building a stronger team.

However, while the immediate benefits seem promising, the long-term implications of this move remain uncertain. The expanded playoffs introduce a new level of competitiveness, and experts predict that UCLA's performance could swing either way.

Being in the Big Ten should help UCLA’s recruiting. Evidence of that is freshman quarterback and Michigan native Dante Moore, who flipped from Oregon to the Bruins with dreams of knocking off teams from his home region. The downside? What if it doesn’t? UCLA has work to do before it competes in the Big Ten and top West Coast recruits will have other localized options like USC or Oregon. The point about the Ducks is especially important because a 12-team playoff means either Oregon, Washington or Utah could get in the CFP each season, and each of them love to recruit in California. 

(via 247Sports)

The Bruins find themselves in the middle of the pack at the moment, which could be an indicator of potential challenges ahead. The leap from the Pac-12 to the Big 10 is significant, and they need to step up their game to avoid being overshadowed and considered a non-contender.

The Pac-12 and the Big 10 are vastly different conferences, and UCLA must be prepared to face tougher opponents, as the competition in the Big 10 is intense. If they fail to adapt and improve, they could face difficulties, and their reputation may suffer, and that says something considering they aren't threats and haven't been for a while. The Bruins must take this transition seriously, ensuring that they strategize and recruit effectively to remain competitive.

The journey may be challenging, but with the right mindset and effort, UCLA can rise to the occasion and make their mark in the Big 10.