USC Basketball: Bronny James' NIL Value Reportedly Takes Hit Amidst Cardiac Event Aftermath

We hope to see him back on the court soon.

Suffering a scary freak accident during a summer workout, freshman USC Trojans combo guard Bronny James' heart condition has thankfully been treated and return back to basketball is very plausible much to the delight of many fans and family members alike. 

Unfortunately for James, his NIL valuation has taken a slight dip due to his condition, but still ranks highly among all college athletes around the nation. 

"Bronny James, following in his father’s footsteps, has captivated the global basketball scene with his incredible skills and rapid rise to stardom. His performances on the court and his enormous social media fan bases have significantly contributed to his NIL earnings. With a staggering $6.2 million valuation, Bronny James emerged as the most valuable NIL athlete. However, after the cardiac arrest incident, there was

a sudden decline

, which has led to a $660K fall in his NIL valuation. Despite this setback, Bronny’s

current valuation

of $6.1 million still places him far ahead of many other athletes. His endorsement deals with iconic sportswear brand Nike and renowned audio company Beats by Dre have solidified his reputation as a highly sought-after athlete."

via Chetan Kumar, Essentially Sports

Despite his absence from the court, James has been making countless public appearances at the Coliseum to cheer on the Men of Troy in their pursuits on the gridiron. 

As for his prospects of returning to the court, James will pair with fellow highly touted prospect Isaiah Collier to form one of college basketball's best backcourt. 

When we'll get to watch the electric duo remains to be seen, as James has no set timetable on when to return to the court, despite returning to classes recently. 

Whenever that may be, James will have his chance to continue raising both his NIL value and draft stock as he prepares to continue his basketball career in short order.