USC Basketball: Bronny James' Trojans Jersey To Hit Store Shelves
Freshman USC guard Bronny James has yet to play a game for the Trojans, but that hasn't stopped him from capitalizing on his name, image, and likeness (NIL). So while Trojan fans, along with the rest of the basketball world, await the arrival of Bronny James at USC, folks can now go to Dick's Sporting Goods to pick up his jersey. The "James Jr." jersey retails at Dicks for $90 and can be purchased in both white and cardinal (home and away, respectively).
Head Coach Andy Enfield has been dismissive of questions regarding the health of James, telling reporters that discussing James' health status is "not my place". Enfield continued, "The family will come out with a statement when the time is right. But Bronny is a big part of our team".
James sits at the top of the NIL space throughout American college athletics. On3 currently marks James' annual NIL value at $5.9 million. He is over $1 million ahead of the next highest-valued athlete, Shedeur Sanders, who sits at $4.6 million. Worth noting is that both of these athletes grew up within the American sports industry, with Hall of Fame fathers in their respective sports (LeBron James and Deion Sanders).
Bronny James has also landed NIL deals with Beats by Dre, and appeared in advertisements for "The Fast And The Furious" film franchise. James TikTok and Instagram followers are approaching 6 and 8 million people, respectively. All this before scoring a single bucket in a USC uniform. If he pans out, his valuation will likely skyrocket.
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