USC Basketball: Trojans Standout Freshman Isaiah Collier Announces Partnership With POWERADE

Trojans Isaiah Collier is the newest athlete partner for POWERADE.

The USC Trojans have a strong team that is anchored by its standout freshman, Isaiah Collier. 

Collier has been an integral part of the starting five, securing double-digit points in every game but one since the start of the season. Collier has showcased his toughness and grit by sprinting down the court during fast breaks and transitions. 

On top of a 15.4 PPG average, he also aids his teammates with assists, securing 4.1 APG on average. 

Collier is a well-rounded player who emerged as a consensus five-star recruit in 2023, on top of being named the 2023 McDonald’s All-American Game MVP.

Collier and POWERADE have just announced their athlete partnership, adding the stalwart freshman to the company's impressive NIL student roster. 

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Collier had this to say about the new partnership: 

“POWERADE is one of the most exciting and competitive brands out there today so I couldn’t be more thrilled to join the team. I’m always looking to improve my game – and hydration plays a major role in that. POWERADE keeps me hydrated better than anything else out there and I’m proud to represent an iconic brand that has such strong commitment to college sports.”

Via Isaiah Collier, 

POWERADE

Collier will be part of the new campaign for POWERADE, appearing in national marketing campaigns, retail and sponsorship events within their local market areas, national and local OOH advertising, and digital and social media activations.

Collier is the perfect player to partner with POWERADE, as his high level of play requires the right type of hydration the new formula can provide. This new great-tasting formula now comes with 50% more electrolytes. 

With many student-athletes getting into the NIL game, it's fantastic that someone as exciting as Collier has made such a wonderful partnership. We look forward to seeing Collier back on the court and in the campaigns with POWERADE.