Caleb Williams Lands Third Massive NIL Deal

No really...this one is big time.

USC quarterback Caleb Williams landed his third NIL partnership, just weeks after committing to the Trojans. Williams adds Fanatics Authentic to the list, alongside partnerships with Beats By Dre and grooming brand, Faculty.

Welcome to LA 🌴😎 and welcome to the Fanatics Family @CALEBcsw!🔥 Check out all his officially licensed memorabilia below! #FanaticsExclusive #FightOn
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Shop NOW ➡️ https://t.co/fy21UQYAvh pic.twitter.com/pQ5hCUKu4C

— Fanatics Authentic (@FansAuthentic) February 9, 2022

Beats By Dre was Williams' first announced partnership since enrolling at USC. The brand announced the pairing on Feb. 4.

Welcome to LA and the Beats family, @CALEBcsw! Let’s get it 🏈 pic.twitter.com/HgufuBr3K9

— Beats by Dre (@beatsbydre) February 4, 2022

The young gunslinger is also set to become a part-owner of Faculty, appearing in "ad campaigns, collaborations and revenue partnerships," according to Obi Anyanwu of WWD.com. Williams partnership with Fanatics Authentic will provide fans with the opportunity to purchase autographed memorabilia. 

USA TODAY

"We're going to do more, obviously," Williams told ESPN of the NIL deals.

 "I still have two years left in college. Don't really have exact dates for certain things or what's next yet. Just got to school and got to actually be around my guys and go to school and focus on football and get ready for the season. There will be more," Williams said.

"I want USC to be back to the old USC that everyone thinks of. It's been a rough couple of years, but we've got the right coaches and players in place. The guys want to win. We're going to bring some other guys in that are going to be impact players for us."

Williams ended his freshman season, with 1,912 yards and 21 touchdowns. He had four interceptions in 11 games.

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