House of Victory, a new NIL collective, launches to support USC Athletics

House of Victory hopes to partner with athletes from every sport on USC's campus

NIL collectives supporting USC Athletics are popping up daily. 

Just 24 hours after a collective called Victory Formation went public, a new collective, House of Victory, Inc., launched on Friday.

House of Victory is a nonprofit, alumni-led, board-operated NIL collective dedicated to providing USC student-athletes with NIL opportunities. Outside of the alumni connections, the organization has other close ties to USC as well. Two former BLVD employees have been hired to run the collective, Executive Director Spencer Harris and Director of Athlete Relations Megan Mueller. 

Plus, House of Victory is the "first NIL sponsor of USC Athletics, having signed a corporate partnership with Playfly Sports, USC’s exclusive multi-media rights holder," according to a release. "This partnership affords House of Victory unique branding opportunities, trademark rights, and advertising across USC’s platforms including game day opportunities within the LA Coliseum and Galen Center for both men’s and women’s sports."

The collective will have two arms: House of Victory Corporation and House of Victory Foundation.

"House of Victory Corporation offers a membership program for supporters to receive a range of benefits, including exclusive content and experiences with their favorite student-athletes. House of Victory Foundation promotes and fosters charitable and educational community activities utilizing the active participation of student-athletes."

“The mission [of House of Victory] is to provide the best NIL opportunities the student-athletes deserve by uniting the Trojan Family while impacting our community and future generations," said Matthew Christensen, Managing Partner for Christensen Development and Former President of the USC Athletics Trojan Board of Directors.

The collective hopes to partner with athletes from every sport on USC's campus. 

With House of Victory now in operation, there are five total NIL collectives working to promote USC athletes.