USC Football: Brenden Rice and Hall of Fame Dad Join Forces in NIL Deal

Rice is following in his father's footsteps!

While the Trojans are not finding much success on the field after losing another game this week, this time to the Utah Utes, Brenden Rice is capitalizing on his breakout year by following in his father's footsteps in his most recent NIL deal.

Jerry Rice was endorsed by Breathe Right nasal strips in the 1990s and now with NIL deals in college football, his son is their newest face of the product.

Brenden shared his excitement about the partnership and how he enjoys following his father's footsteps.

“I’ve seen the ad of my dad wearing Breathe Right so many times, and now it’s really cool to be following in his footsteps and working together on this partnership with Breathe Right.”

(via Matt Wadleigh, Clutch Points)

Rice is in his fourth year of collegiate Division-I football and he is enjoying his best year to date.

Rice spent his first two years with the Colorado Buffaloes where he recorded a little over 400 receiving yards and 5 touchdowns in his two years with them.

Transferring to USC after the 2021 season, Rice joined Caleb Williams, and an instant bond already formed.

Rice already has 28 catches for 486 yards and an amazing eight touchdown receptions.

His best game this season came against his home town team the Arizona State Sun Devils where Rice recorded 133 yards and 2 touch downs.

The 6'3 receiver out of Chandler, Arizona is looking to be the next in his family to be drafted into the NFL, and with his impressive season this year, that dream will most likely come through.