USC Football: Caleb Williams Lands First Major Endorsement After Declaring For NFL Draft

Caleb Williams has already landed his first endorsement.

The world was waiting and watching to find out if Caleb Williams would declare for the NFL Draft, and that day finally came. On the final day that upperclassmen were eligible to declare, Williams announced his intention to be part of the draft. 

Many believed his hold-up was due to his contemplating returning to the USC Trojans based on NIL deals he was already being offered. Williams became a huge name in football and he would have made millions of dollars had he decided to return. 

Though he may have missed out on some huge NIL deals had he stayed in college, the potential #1 pick has already secured his first big endorsement. 

Former USC star quarterback Caleb Williams has secured his first brand partnership since declaring for the NFL draft and it's a sweet deal with Trolli.@EricPrisbell: https://t.co/VAvtHjaOCj pic.twitter.com/7PHJmN2ebK

— On3 NIL (@On3NIL) January 22, 2024

Williams has partnered with Trolli, the sour gummy brand. Williams has often been sported eating Troili gummy products during pregame and while on the sideline, and he can now call them a partner. 

The Trolli brand will officially release a "Caleb Williams Mix" of Trolli Sour Brite Crawlers. This mix will contain sour cherry-lemon sour crawlers, which are to pay homage to the cardinal and gold colors of the Trojans. 

“I’ve been a fan of Trolli’s Sour Brite Crawlers ever since youth football, and fans have even caught me sneaking them in on the sidelines during games throughout my college career,” Williams said in a statement. “My friends and teammates have always joked about how much I love them. So, having my own personal ‘mix’ with this partnership with Trolli is truly a dream come true. I’m super excited to share these special packs with everyone!”

via 

Eric Prisbell, On3NIL

Williams is likely to get many more endorsements once he is officially drafted. The young QB has been linked to the Chicago Bears, who own the #1 pick, and we imagine he will shoot to superstardom if he lands there.