USC Football: Caleb Williams Reportedly Made Millions in NIL Deals

Big money moves by the potential number one overall pick.

USC superstar quarterback Caleb Williams is set to be the potential number-one overall pick. 

Williams has a chance to play at the professional level, and he is also projected to go first in the 2024 NFL Draft. I would say he will change the trajectory of his life and family due to the money he would get, but NIL exists now in college sports. 

NIL has changed the college football game forever, and The Athletic reported that Williams was already making NFL-type money, 

According to The Athletic, the 2022 Heisman Trophy winner made approximately $10 million in NIL deals at USC. 

"Between NIL money and endorsements, Caleb made millions in his final two seasons at USC, with multiple sources putting the number around $10 million. It wasn’t like having a college quarterback on your roster. It was like having an NFL starting quarterback on your roster."

—Kalyn Kahler, via The Athletic

If that number is accurate— Williams would have likely been the high-paid player in college football over the last two years. The number is a bit surprising, but he has a line of endorsements. 

The 21-year-old has partnerships with Dr. Pepper, Nissan, Wendy's, United, and many others. The buzz around Williams and his play is real. He earned these endorsements through his play, and because of it, he has a ton of money in his bank account. 

He might get even more money if he becomes the number-one pick and lands with the Chicago Bears. There's a great chance of that happening, as the Bears might trade their current quarterback, Justin Fields, and decide to go after Williams as their franchise quarterback. Whatever happens, the former Heisman winner is all aboard with Chicago and excited for his next journey. 

The landscape of college football has changed forever. More Caleb Williams-type money will be thrown around to other elite college athletes in the future— and it will be more than $10 million.