USC Basketball: Eric Musselman Reflects on Impact of NIL on College Hoops

Ricardo Sandoval | Jul 21, 2024

Arkansas Razorbacks head coach Eric Musselman works the referees against South Carolina during their second round game of the SEC Men's Basketball Tournament at Bridgestone Arena in Nashville, Tenn., Thursday, March 14, 2024. / Denny Simmons / The Tennessean / USA

The introduction of NIL (Name, Image, and Likeness) regulations has transformed the college sports landscape. This change has sparked a wide range of opinions, with some seeing it as a positive development and others as a detriment. Regardless, NIL is now a fundamental part of college athletics, offering players unprecedented opportunities.

USC head coach Eric Musselman, entering his first year at the helm, is well aware of NIL's significance. Expectations are high for Musselman to quickly turn the program around, though the outcome remains to be seen. In a recent discussion with FS1 analyst Colin Cowherd, Musselman highlighted the profound impact of NIL and how players can maximize its benefits, regardless of their star status.

"I think it can help the sport with certain players," said Musselman. "I  do think for certain players that are maybe marginal guys. Because if you're talking about a player who's a late second round draft pick, 

"He's a star in college, so I do think some guys that are borderline, maybe 45 to 60 picks, maybe those guys can participate in college for one more year and have a little bit more patience. Then when they're ready to go pro maybe they go from 60 to now 38 in the following draft and so if you can have those conversations that make sense and a player can make more money over time based on his draft value. Then it also elevates a player when you look at marketing opportunities once he does get to the NBA." 

Today's college basketball environment is vastly different from what it once was. A student-athlete's social media presence now plays a crucial role in attracting endorsements from companies. While not every player will immediately land a six-figure deal, those who leverage NIL effectively, as Musselman suggests, can significantly benefit both on and off the court. This long-term financial potential is a reason for optimism in this new era of college athletics.

However, the reality is that not every athlete will see substantial financial gains, even if they stay in college for the maximum duration. It's impossible to please everyone. Yet, the role of coaches in helping players excel both in their sport and in capitalizing on NIL opportunities is crucial. This support system can be transformative for the athletes and their families, ensuring that student-athletes can thrive in this new era and secure life-changing opportunities and success both in their athletic careers and beyond.