Penix Announces NIL Deal With Beats by Dre
On Thursday afternoon, Washington's much-decorated quarterback Michael Penix Jr. announced a new usage for his name, image, and likeness. One of the favorites for the Heisman Trophy is part of a group of 15 college football players who were selected as ambassadors for Beats by Dre, which the company is calling the "Beats Elite."
The audio brand that produces headphones was founded in 2006 by rapper and music producer Dr. Dre and was purchased by Apple in 2014. Beats originally got involved in the world of NIL in 2022, signing a handful of the biggest names in college sports, including Alabama's Bryce Young, Texas' Bijan Robinson and USC's Caleb Williams.
With the 2023 season about to kick off, the company has announced that it's signing 15 college football players in the inaugural "Beats Elite" class. Penix unveiled his involvement on social media, which could potentially benefit everyone on the Huskies roster, as Notre Dame quarterback Sam Hartman gifted a pair of Beats headphones to every member of the team.
Penix is one of four Pac-12 players to sign the deal with Beats, the others being Caleb Williams, Colorado quarterback Shedeur Sanders and Oregon State quarterback DJ Uiagalelei. Some other members of the "Beats Elite" are Arizona State transfer Jayden Daniels, who now plays at LSU, Alabama cornerback Kool-Aid McKinstry and Texas quarterback Quinn Ewers.
This isn't the first and shouldn't be the last NIL deal that Penix will unveil during the season, which could be a banner year for him and the Huskies. Washington's NIL collective Montlake Futures has featured the quarterback at numerous meet-and-greet events and he's also appeared in a commercial for a local secondhand ticket sales website.
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