Brazilian brewery is selling beer made from ingredients grown on soccer pitch for World Cup

Brazilian brewery Brahma is selling a beer made from barley grown at Brazil's most famous soccer training grounds, Granja Comary, at the World Cup. According to
Brazilian brewery is selling beer made from ingredients grown on soccer pitch for World Cup
Brazilian brewery is selling beer made from ingredients grown on soccer pitch for World Cup /

Brazilian brewery Brahma is selling a beer made from barley grown at Brazil's most famous soccer training grounds, Granja Comary, at the World Cup.

According to TheDrinksBusiness.com, the host country's national team even took an interest in the crop, with coach Luis Felipe Scolari occasionally checking in on the Barley via a live feed streaming from the famed practice pitch.

Brahma Selecao Especial is only currently on sale in Brazil, but if you want a fancy numbered edition (and you speak Portugese) you can head to the website and pick one or six up. Let us know if it tastes like soccer balls.

[TheDrinksBusiness]


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Brendan Maloy
BRENDAN MALOY

Brendan Maloy covers odd minor league promotions, athletes' Instagram accounts and others sports adjacent ephemera.