Buffalo Bills fans can now buy the team's own brand of bottled water

The Buffalo Bills are selling their very own brand of bottled water in western New York for those who wish to show their fandom through hydration.

The Buffalo Bills are selling their own brand of bottled water in western New York for those who wish to show their fandom through hydration.

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One dollar from each sold case of "Bills Water" will go to Jim Kelly's Hunter's Hope foundation, so Bills fans will be supporting a good cause while also quenching their thirst.

The team says the water has a unique mineral profile, likely due to each bottle being partly filled from the river-full of tears created by Scott Norwood.

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[KSK]

- Brendan Maloy