Race car drivers, Sunoco team up for Burnt Rubbér fragrance

Sunoco is teaming up with Jimmie Johnson, Graham Rahal, and Courtney Force for a new ad campaign for a product you would not expect from a gas station chain and race car drivers: cologne.

Sunoco is teaming up with Jimmie Johnson, Graham Rahal and Courtney Force for a new ad campaign for a product you would not expect from a gas station chain and race car drivers: cologne.

Burnt Rubbér is a unisex eau de toilette with a faint hint of race track smell, and the company has made a series of over-the-top commercials for the scent.

The ads feature Johnson in a tuxedo, Rahal fresh out of the shower and Force setting up a picnic in the middle of pit road.

Unfortunately, fans cannot purchase the scent at their local gas stations or department store, as bottles of the limited run fragrance can only be won by following Sunoco Racing on Twitter or Facebook.

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- Brendan Maloy