The Sixers and Bucks got into a giant Twitter fight

A new era of digital trash talk begins.

Welcome to the modern NBA, where teams can throw jabs (albeit soft ones) 24/7/365 thanks to the social media behemoth that owns the communication cycle. 

It all started innocently enough on Tuesday, when the Milwaukee Bucks tweeted a link commemorating Ray Allen's 41-point explosion in Game 6 of the 2001 Eastern Conference finals, a win over the Philadelphia 76ers (for our younger readers out there: yes, Ray Allen used to be on the Bucks).

Alas, the course of history cannot be forgotten, and in that seriesthe Sixers, led by Allen Iverson, closed things down in Game 7 before heading to the Finals. That was also a series in which officiating, at times, appeared to be in favor of Philly and it drew some scrutiny around the league. Allen said he thought it would help the league to have the Sixers go to the Finals after the refs may have swung Game 5.

14 years ago today, Ray Allen led the Bucks to victory in Game 6 of the 2001 ECF » http://t.co/h17MaeNwwP pic.twitter.com/bJsEUPtQvv

— Milwaukee Bucks (@Bucks) June 1, 2015

Regardless, Philadelphia won the series and went on to lose to Shaq, Kobe and the Lakers in five games.

Still, the Sixers couldn't resist sending a reminder to their old foes.

@Bucks pic.twitter.com/CgxUdTTdya

— Philadelphia 76ers (@sixers) June 1, 2015

To which, of course, the clearly not-tanking Bucks spared no punches toward their dubiously-maybe-tanking counterparts.

@Sixers whenever you want to rejoin the playoff party, we'll be ready.

— Milwaukee Bucks (@Bucks) June 2, 2015

And then, like many things this season, the Finals-bound Golden State Warriors, a formerly futile franchise themselves, came in and bullied everyone, with help from Chris Pratt.

@Bucks @Sixers pic.twitter.com/zce2Txbald

— Golden State Warriors (@warriors) June 2, 2015

• GOLLIVER: Finals bring embarrassment of riches

But it didn't stop there, as the Sixers responded with video of Iverson celebrating their win in that Game 7.

@Bucks Same. http://t.co/1qqkNO5I9F

— Philadelphia 76ers (@sixers) June 2, 2015

Then it got super-personal, with Milwaukee dangling former Sixer/current Buck Michael Carter Williams in some actually kind of serious trash talk.

@Sixers what was that? https://t.co/7tDHXshhRt

— Milwaukee Bucks (@Bucks) June 2, 2015

Which was followed by this...

@Bucks http://t.co/VkQlGMf8hF

— Philadelphia 76ers (@sixers) June 2, 2015

And this...

@Sixers see you in a few months. #OwnTheFuture

— Milwaukee Bucks (@Bucks) June 2, 2015

And this.

@Bucks pic.twitter.com/9wKxobAILY

— Philadelphia 76ers (@sixers) June 2, 2015

For what it's worth, Philadelphia's D-League affiliate (whose on-floor product is often indistinguishable from the Sixers themselves) offered its support.

.@Sixers We got your back. pic.twitter.com/n9Khqgtiek

— Delaware Blue Coats (@blue_coats) June 2, 2015

- Jeremy Woo