Watch: LeBron James picked up a shift at a pizza place

LeBron James pretended his name was Ron and helped out at a pizza chain.

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Since before Uncle Drew ever picked up a basketball, brands have been putting celebrities under piles of makeup to have them interact with unsuspecting fans, but a new video from Blaze Pizza puts a new spin on the concept, sending LeBron James out with no disguise other than a new name: “Ron.”

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The girl who tells “Ron” he looks like Dwyane Wade probably cringes every time she watches this.

James is a founding investor in the Blaze Pizza chain, which hopes to have 500 locations in the United States by 2020, and left his longtime position as a McDonald’s spokesperson last year to become the face of the franchise, according to Business Insider.