Did the KHL’s new team in China steal its logo from a video game?

Putting a pro hockey team in Beijing is a pretty creative idea. But what’s not creative is swiping the logo from a video game.

Dan Gartland | Jun 29, 2016

Did the KHL’s new team in China steal its logo from a video game? /

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Putting a pro hockey team in Beijing is a pretty creative idea. But what’s not creative is swiping the logo from a video game.

The subreddit for Guild Wars 2 is currently up in arms over the logo for Kunlun Red Star, the newest franchise in the KHL. The team’s dragon logo sure looks a lot like the dragon logo on the cover of Guild Wars 2, doesn’t it?

One user created a side-by-side comparison that shows specific parts of the logos that are the same.

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Another user on Reddit’s hockey page points out that a different KHL team “borrowed” its logo from a concept design posted on a sports logos message board. The league should hire some better graphic designers.

Published Jun 29, 2016

DAN GARTLAND

Dan Gartland is the writer and editor of Sports Illustrated’s flagship daily newsletter, SI:AM, covering everything an educated sports fan needs to know. He joined the SI staff in 2014, having previously been published on Deadspin and Slate. Gartland, a graduate of Fordham University, is a former Sports Jeopardy! champion (Season 1, Episode 5).