Watch: NFL’s 2017 Super Bowl babies TV spot

Here’s a contender for cutest commercial of the night.

Here’s a contender for cutest commercial of the night: The NFL’s Super Bowl babies spot is back again after an adorable 2016 debut.

Remember last year’s version?

This time, the costumes are fully inspired.

Yes, these are babies who were apparently conceived during or soon after a Super Bowl. We’ll stop that part of the conversation there.