Tuesday’s Hot Clicks: Colorado Springs Baseball Team Gets New Name and Flaming S’more Logo

Is the marshmallow not worried that he’s on fire?
Tuesday’s Hot Clicks: Colorado Springs Baseball Team Gets New Name and Flaming S’more Logo
Tuesday’s Hot Clicks: Colorado Springs Baseball Team Gets New Name and Flaming S’more Logo /

Welcome Minor League Baseball’s newest team

Colorado Springs’ baseball franchise needed a new name after the Triple-A Sky Sox left town for San Antonio and were replaced by a team in the rookie-level Pioneer League. The franchise landed on “Rocky Mountain Vibes,” complete with several logos that represent summer in Colorado.

I’m on the record as saying I’m not the biggest fan of goofy minor league team names (like the Amarillo Sod Poodles, announced last week), which is why I’m happy to see the new team in Colorado Springs eschewed “noun, animal” format (Yard Goats, Trash Pandas, Dock Spiders, etc.) and went with something simple. Sure, the logo is an anthropomorphic marshmallow who appears unconcerned that he’s on fire, but it’s still not as outrageous as these things go.

The people at Brandiose, the marketing firm responsible for this rebrand and almost any other you see in minor league sports, say they’re trying to appeal to kids and help teams get some cheap publicity. The goofier the name, the more likely they’re able to succeed in that regard. But I think rebrands like the Vibes and the Gwinnett Stripers are just as effective at projecting that fun minor league atmosphere as goofy ones like the Binghamton Rumble Ponies. Or maybe I just need to accept that eventually every minor pro sports team in America will have a name that sounds like the product of SB Nation’s random team name generator.

So that was fun

It appears I picked the wrong night to hang out with two friends who don’t like sports and just half pay attention to Monday Night Football on the bar TV.

Rams-Chiefs was so fast-paced and high-scoring that “shootout” seems like a wholly insufficient way to describe it. The two teams combined for 105 points in a 54–51 win, eight points shy of the record for highest-scoring NFL game ever. 

Major props to Virgil Van Dijk

Netherlands captain Virgil van Dijk was seen embracing the referee after his team’s 2–2 draw against Germany. He explained after the game that the official told him his mother had recently died. 

“That man broke down, stood with tears in his eyes because he had just lost his mother,” van Dijk said after. “I wished him strength and said he had refereed well. It’s a small thing, but I hope it helped him.”

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Email dan.gartland@simail.com with any feedback or follow me on Twitter for approximately one half-decent baseball joke per week. Bookmark this page to see previous editions of Hot Clicks and find the newest edition every day. By popular request I’ve made a Spotify playlist of the music featured here. Visit our Extra Mustard page throughout each day for more offbeat sports stories.


Published
Dan Gartland
DAN GARTLAND

Dan Gartland is the writer and editor of Sports Illustrated’s flagship daily newsletter, SI:AM, covering everything an educated sports fan needs to know. He joined the SI staff in 2014, having previously been published on Deadspin and Slate. Gartland, a graduate of Fordham University, is a former Sports Jeopardy! champion (Season 1, Episode 5).