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The Jaguars Got Mad at the Falcons for ‘Copying’ Their Tweet

In Tuesday’s Hot Clicks: a bizarre NFL social media beef, a ridiculous throw by Aaron Rodgers and more.

Dan Gartland

The Jaguars Got Mad at the Falcons for ‘Copying’ Their Tweet
The Jaguars Got Mad at the Falcons for ‘Copying’ Their Tweet /

This is so stupid

After the first two weeks of the NFL season, seven teams remain winless: the Jets, Giants, Vikings, Lions, Colts, Falcons and Jaguars. It shouldn’t come as a surprise to see any of those teams on that list, least of all the Jags. But Jacksonville felt compelled for some reason to post a message to its fans from coach Urban Meyer after Sunday’s loss to the Broncos on Sunday telling them to “hang in there.”

That’s a little overwrought, don’t you think? We’re talking about a team that had the worst record in the NFL last year and has only had one winning season in the last 13. An 0–2 start is par for the course. There’s no need to break out a graphic with the team standing arm-in-arm just yet.

The Jags’ tweet went semi-viral for being embarrassingly corny, with over 1,200 quote tweets, mostly roasting the team for acting like anybody expected anything better. And yet, they weren’t the only team to post a similar message. On Monday afternoon, the Falcons sent a tweet with a quote from coach Arthur Smith, also plastered on a dramatic black background.

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Bizarrely, the Jaguars’ Twitter account got upset with the Falcons, accusing them of stealing their idea.

It’s so strange for a team to act like they’re the only ones who can post about how much they stink. The original Jaguars tweet seems like something that someone up the ladder would tell the social team to put up, hoping to tell the fans “we hear you.” But an experienced social media manager should be able to recognize that they’ll get made fun of for telling a fan base as tortured as Jacksonville’s to “hang in there” after just two games under a new head coach with a rookie quarterback. If anything, the Jags should be happy that they weren’t the only ones to publicly draw attention to how poorly their season is going. 

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Dan Gartland
DAN GARTLAND

Dan Gartland is the writer and editor of Sports Illustrated’s flagship daily newsletter, SI:AM, covering everything an educated sports fan needs to know. He joined the SI staff in 2014, having previously been published on Deadspin and Slate. Gartland, a graduate of Fordham University, is a former Sports Jeopardy! champion (Season 1, Episode 5).

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