NBA Draft Will Have New ‘Pick Is In’ Jingle Inside the Arena

NBA fans, prepare your ears: things are changing this year.
NBA Draft Will Have New ‘Pick Is In’ Jingle Inside the Arena
NBA Draft Will Have New ‘Pick Is In’ Jingle Inside the Arena /

NBA draft purists, cover your ears: there’s a new sheriff in town. Or, rather, a new jingle.

In a move that only strengthens the grip on the world’s foremost basketball league among its insurance provider competitors, State Farm has taken over that most sacred of auditory traditions by supplying the in-arena draft jingle for Thursday night’s NBA draft. If you’ve watched even a single NBA game over the past decade and paid the slightest bit of attention during the commercial breaks, you’ve heard this one before.

Content is unavailable

While the State Farm jingle is hardly a deep cut, it’s going to take some time to get used to hearing it in the rhythm of the draft. The old jingle, through years and years of use, has subconsciously produced a Pavlovian response in us all, so it will be interesting to see how this commodified change alters the viewing experience for basketball fans that have grown accustomed to the production.

Watch the NBA online with fuboTV: Try for free!

If nothing else, perhaps State Farm’s enhanced presence on draft night can pave the way for Thursday’s draftees to make inroads on joining the next ad campaign. After all, Chris (and Cliff) Paul can’t keep this up forever.

More NBA Coverage:


Published
Nick Selbe
NICK SELBE

Nick Selbe is a programming editor at Sports Illustrated who frequently writes about baseball and college sports. Before joining SI in March 2020 as a breaking/trending news writer, he worked for MLB Advanced Media, Yahoo Sports and Bleacher Report. Selbe received a bachelor's in communication from the University of Southern California.