Denver Nuggets’ Rocky Tops List of Highest-Paid NBA Mascots

Rocky gets the big bucks for his entertaining performances.
Denver Nuggets’ Rocky Tops List of Highest-Paid NBA Mascots
Denver Nuggets’ Rocky Tops List of Highest-Paid NBA Mascots /
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Being an NBA mascot can be a pretty lucrative gig. A report from Sports Business Journal revealed just how much money those in the mascot industry make, and it’s a rather large amount.

The highest earner among the NBA’s 30 mascots is that of the Nuggets. Their mountain lion mascot, Rocky, reportedly collects a cool $625,000 annually.

The list’s next highest earner is the Hawks’ mascot, Harry the Hawk. The bright red hawk gets paid a handsome $600,000 each year, just ahead of the third-highest earner, Chicago’s Benny the Bull, who collects $400,000 annually.

Rocky will be tasked with his toughest test yet as he looks to fire up the crowd in Denver at the Nuggets’ first-ever NBA Finals appearance. The series, which pits the Nuggets against the Heat, tips off Thursday at 8:30 p.m. ET at Ball Arena.

No. 4 on the list of highest-paid mascots is Go the Gorilla, mascot of the Suns. He reportedly is paid $200,000 per year, double that of the Hornets’ mascot, Hugo the Hornet, who ranks fifth on the list at $100,000.

Rocky’s $625,000 salary trumps all other mascots. The report from Sports Business Journal indicates that his salary is approximately 10 times higher than what the average NBA mascot earns.


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Karl Rasmussen
KARL RASMUSSEN

Karl Rasmussen is a staff writer for the Breaking and Trending News team for Sports Illustrated. A University of Oregon alum who joined SI in February 2023, his work has appeared on 12up and ClutchPoints. Rasmussen is a loyal Tottenham, Jets, Yankees and Ducks fan.