Titans’ Will Levis Lands Lifetime Deal With Hellmann’s Mayonnaise

Whether the rookie can “bring out the best” in Tennessee remains to be seen.

Titans quarterback Will Levis has endured a decidedly up-and-down 2023. 

The ex-Kentucky signal-caller became a darling of the pre-draft process and was rumored to be a potential top-five pick. However, he slid all the way to the second round, where Tennessee chose him 33rd overall.

Fast forward a few months to the preseason, and Levis is once again living large with something most rookies don’t have: an endorsement deal, and a strange one at that.

Levis has inked a lifetime contract with Hellmann’s Mayonnaise, in a nod to a video from SEC Media Days in 2022, when he copped to occasionally putting mayonnaise in his coffee.

Titans QB Will Levis has signed a 'lifetime deal' with Hellmann's Mayonnaise. pic.twitter.com/o2KeQJ5NFd

— Front Office Sports (@FOS) August 22, 2023

In the midst of a heated battle with Malik Willis for the Titans’ second-string quarterback position, Levis even took time to duly pose in front of a wall of mayonnaise jars while making his infamous coffee concoction.

“That video went viral, and I raised some eyebrows from that,” Levis told USA Today. “From there, mayonnaise has been irreplaceable with me and my brand. Must have caught the eye of the people over at Hellmann’s, and it’s turned into this which is pretty cool.”