Oklahoma QB General Booty Launches His Own Underwear Line

They have “Booty” written across the back, of course.
Oklahoma QB General Booty Launches His Own Underwear Line
Oklahoma QB General Booty Launches His Own Underwear Line /
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Oklahoma has the most famous third-string quarterback in college football. Though he’s yet to throw a pass for the Sooners, plenty of fans are familiar with the man who wears No. 14, solely because of his name: General Booty. 

Booty, a redshirt sophomore, likely won’t see that much playing time this season as he sits behind Dillon Gabriel and Davis Beville on the depth chart, but he’s still got a substantial social media following, and he’s parlaying that notoriety into NIL deals. He’s already put his name on a skin cream and shirts with phrases like “Booty Call” and “I (Love) Booty.”

But his newest NIL deal is his best yet. Booty is now putting his name on underwear—literally. He announced a deal with Rock ‘Em Socks on Wednesday to produce branded socks and underwear, complete with boxer briefs that say “Booty” across the back. 

It’s incredible that it took Booty this long to land an underwear sponsorship. Isn’t that the first thing companies should have been pitching him on when he committed to OU? Finally, that terrible oversight has been rectified. 


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Dan Gartland
DAN GARTLAND

Dan Gartland is the writer and editor of Sports Illustrated’s flagship daily newsletter, SI:AM, covering everything an educated sports fan needs to know. He joined the SI staff in 2014, having previously been published on Deadspin and Slate. Gartland, a graduate of Fordham University, is a former Sports Jeopardy! champion (Season 1, Episode 5).