Watch: Mascot falls hard on the ice – like 10 times – in Gophers car commercial

You're going to laugh - and then feel bad - for the person in the bear costume.

White Bear Mitsubishi sponsors Golden Gophers hockey and they recently held a commercial shoot on the ice at Mariucci Arena.

Goldy Gopher had no trouble moving around on the ice, but the person inside the huge polar bear mascot costume was probably feeling the pain after about a dozen hard falls. It's pretty funny, especially the face-first fall at the end of the outtakes.

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