The list of brand names you’ll see at US Bank stadium
[Updated Jan. 22, 2016]
Add another company name to the list of corporate sponsorships at U.S. Bank Stadium.
The Vikings announced EcoLab has signed on for a 10-year "strategic marketing partnership." The St. Paul-headquartered company will provide "hand care, cleaning and sanitation products," (so soap, for example), plus other behind-the-scenes water systems. The It also gets its own gate at the north end.
The current sponsorship deals
Branding will be "prominent," many of the sponsorship deals say, and some of the partnerships run for a decade. Here's a list of the current marketing/partnership plans that have been announced so far, as of Dec. 22, 2015. (Note: We'll update this post if/when more announced.)
EcoLab – Visitors heading into the north end of the stadium will walk through EcoLab Gate. The St. Paul-based company will also provide hand care and cleaning products, as well as water systems behind the scenes. [News release – Jan. 21, 2016]
Pentair – The water and energy company will get its own gate, as well as water fountins and filling stations around the stadium. It's also working with the Vikings on "other water concepts" within the stadium. [News release – Dec. 22, 2015]
Hyundai – The car maker is sponsoring a field-level club, and will also have vehicles on display at Vikings home games, plus its logo elsewhere. [News release – Dec. 2015]
Delta – Delta will be the official airline of the Minnesota Vikings, and also sponsor the 21,000-square-foot Delta Sky360 Club in the new stadium. [Press release – Dec. 2015]
'Legacy Ship' – The recently announced legacy ship – which will be located at Medtronic Plaza outside U.S. Bank Stadium – doesn't have one specific corporate partnership at this point, but in a video posted on Vikings.com, it appears there are spots for sponsors on the large shields that line the deck. (Here's a screengrab.) [News release – Nov. 2015]
Polaris – Polaris, another of the "founding partner" companies, will get its own gate, plus branding inside and outside of the stadium. [Star Tribune – Nov. 2015]
CenturyLink – Signage, TV and radio advertising, marketing and hospitality are part of the deal for Internet service provider CenturyLink, which is also one of the founding partners. [Business Journal – Oct. 2015]
Medtronic – They've got the naming rights for the 3-acre plaza between the new stadium and the expected public park in downtown Minneapolis. [News release – Sept. 2015]
Land O' Lakes – "Prominent signage" throughout the stadium and advertising opportunities through the Vikings' video-focused "Entertainment Network make up a portion of Land O' Lakes' deal as a 'founding partner.'" [News release – Aug. 2015]
Hy-Vee – The grocery chain is a "founding partner" and will have "prominent signage" throughout the stadium, plus opportunities for marketing with food and concessions. [News release – Aug. 2015]
MillerCoors – The official beer partner for U.S. Bank Stadium, MillerCoors will sponsor a large party deck, have a branded space in Club Purple, and get signage throughout the stadium. [WCCO – July 2015]
U.S. Bank – The stadium's namesake, the bank's logo is on the roof and visible from above, and on the side of the building. It's a 20-year naming deal, and reported to cost more than $8 million a year. [Previous stories – June 2015]
