Watch: Kirk Cousins goes shirtless in the NFL's hilarious new season promo

"What if we played shirts vs. skins?"

Kirk Cousins brought back the shirtless "Kirko Chainz" look for the NFL's ad gearing fans up for the start of the 2023 NFL season.

In a poke at the "NFL is scripted" online conspiracy, an assembly of players are gathered around a table for a Hollywood-style table read of the 2023 NFL script.

With NFL players offering script changes a shirtless Cousins donning chains around his kneck asks, "What if we played shirts vs. skins?"

"I like it Kirko!" responds actor Keegan-Michael Key – no stranger to football thanks to his "Key and Peele" exploits as Hingle McCringleberry.

Watch the promo below.

Join us for the table read of the 104th season of the NFL. #YouCantMakeThisStuffUp pic.twitter.com/XT4HTsOGnq

— NFL (@NFL) August 24, 2023