Deion Sanders shows off new huge "Prime" Ford super truck

First-year Colorado football coach Deion Sanders released a video showing off his new "baby"
Deion Sanders shows off new huge "Prime" Ford super truck
Deion Sanders shows off new huge "Prime" Ford super truck /

Since the arrival of Deion Sanders on campus, the Colorado football program has undergone a major makeover thanks to an active transfer portal policy, but the head coach's latest arrival isn't a player or a coach, but a new car, a huge customized Ford F-650 pickup truck bearing the name "Prime."

In a YouTube video posted by Well Off Media, an outfit run by Deion Sanders, Jr., the Buffs coach was giddy with excitement as he walked from his house to the driveway, where he saw his new ride for the first time.

"My baby's here," Sanders said. "They just told me my baby's here. They just told me my baby's here. My baby's here. My baby's here. My baby's here. They just told me my baby's here. Lord I thank you!"

The standard F-650 comes with two engine options, a 7.3 liter gasoline-powered V8 that produces 355 horsepower and 468 pound-feet of torque, or a 6.7 liter PowerStroke V8 Turbo Diesel with 270 horsepower and 700 pound-feet of torque.

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These trucks, usually used for industrial and utility purposes, start at around $100,000 and Shaquille O'Neal famously bought a similar F-650 a few years back that ran over $125,000, so it's safe to say that Prime put down well over six figures for this ride.

Judging by the look on his face when he saw it, it was worth every penny.


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James Parks
JAMES PARKS

James Parks is the founder and publisher of College Football HQ. He previously covered football for 247Sports and CBS Interactive. College Football HQ joined the Sports Illustrated Fannation Network in 2022.