Big Ten debuts new 'Maps' ad after football expansion

As the Big Ten's conference expansion becomes official, the league updated its famous maps commercial, showing a coast-to-coast presence.

As the Big Ten becomes a national conference after expansion, it updated the 'Maps' commercial we'll be seeing going forward. / Jeff Hanisch-USA TODAY Sports

A decade ago, when the Big Ten expanded to include the East Coast, the conference revealed a commercial showing its larger presence. Now, after adding four West Coast schools in another historic expansion, that ad has been updated to show the B1G dominating coast to coast.

The conference revealed an updated version of its "Maps" commercial, including the Seattle Space Needle and several Los Angeles landmarks before moving east and landing in the New York area.

We know you’ve been waiting for this one…

“Maps” is here and it’s beautiful. #B1GWelcome pic.twitter.com/vPfVeEdonn

— Big Ten Conference (@bigten) August 2, 2024

The Big Ten was a major player in the football conference realignment that took place last offseason and has become official in the weeks ahead of the 2024 season.

And it played a huge role in the ultimate dissection of the Pac-12, taking on USC and UCLA from the coveted Los Angeles media market, and then added Pacific Northwest schools Oregon and Washington.

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