New York Yankees Are Making an Absurd Amount of Money Off New Uniform Sponsor
Earlier on Wednesday, it was reported that the New York Yankees are going to become the 13th team in Major League Baseball to put a sponsor patch on their uniforms.
Now, we know just how much money the Yankees are going to be paid for that uniform patch.
Per Bob Nightengale of USA Today:
The #Yankees new sponsorship with Starr insurance will pay nearly $190 million through 2030, averaging $25 million a year beginning next season.
Nightengale adds that the Yankees deal is the richest uniform patch sponsor in all of sports.
Per a release from the team:
Building on the successful partnership that the two organizations have had since 2018, this exclusive agreement extends through the 2031 season.
As part of the expanded relationship, Starr will continue as the Official Commercial Insurance Company of the New York Yankees and become the team’s first jersey patch partner, with the Starr Insurance logo debuting on Yankees uniforms on July 21. Additionally, Starr signage will be placed on the Yankee Stadium outfield wall in front of both the home and visiting team bullpens, complementing Starr’s existing billboard signage above the right-field bleachers. Starr will also become the Official Presenting Sponsor of the Yankees’ game-day lineup post on social media and will work closely with the New York Yankees Foundation on upcoming community initiatives in the New York metropolitan area.
The Yankees will debut their new uniform patch on July 21.
They'll open up the second half of the season on Friday night by taking on the Colorado Rockies.
Follow Fastball on FanNation on social media
Continue to follow our Fastball on FanNation coverage on social media by LIKING us on Facebook and by following us on Twitter @FastballFN.
You can also subscribe to "The Payoff Pitch" podcast on Apple Podcasts and Spotify.
