Ariel Helwani shoots down Logan Paul-Jake Paul potential fight announcement

It appears the Paul brothers are competing against each other, but it'll be different than advertised.
Nathan Ray Seebeck-Imagn Images

MMA journalist Ariel Helwani clarified Logan Paul and Jake Paul's face-off poster, as the pair released separate announcements Tuesday with little context as to what their March 27th MAX date meant.

Helwani Appears To Shoot Down Paul vs. Paul Fight

Unfortunately, it isn't a would-be blockbuster boxing match between the two. It's a reality TV series, which Helwani beat around the bush and gave limited details about, but tried to provide further clarity.

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"I know what's being talked about and what's being announced," Helwani said Tuesday."But I'm not quite in the position to discuss it. Now, no one hates the 'I don't know something you don't know guy' more than me."

After discussions with his co-hosts, the trio were able to put two-and-two together to reveal what Helwani likely meant, which he didn't say no to.

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Therefore, with the show being teased as a reality TV series, it's unclear what it might look like. After all, the Paul brothers are entertainers.

Jake Paul has quickly rose to superstardom by fighting older, semi-retired or fully-retired UFC fighters along with heavyweight boxing legends like Mike Tyson and BKFC star Mike Perry.

Ariel Helwani shoots down Logan Paul-Jake Paul potential fight announcement
Nov 15, 2024; Arlington, Texas, UNITED STATES; Mike Tyson (black gloves) fights Jake Paul (silver gloves) at AT&T Stadium. / Kevin Jairaj-Imagn Images

Meanwhile, Logan Paul is a WWE wrestler who has vastly transitioned away from everyday content creation. Logan now invests in several companies, including "PRIME" while also putting his reported net worth of $150 million to good use – meaning further spending habits and high-level social media production, among other aspects.

Ariel Helwani shoots down Logan Paul-Jake Paul potential fight announcement
Jan 27, 2024; St. Petersburg, FL, USA; Kevin Owens suplexes Logan Paul during the United States Championship match during the Royal Rumble at Tropicana Field. / Joe Camporeale-Imagn Images

Whether the show is a success will be up to the public to decide, but given both men's charismatic personalities, it can only be assumed there is likely going to be viral, made-for-social media moments that may captivate fight fans and those who enjoy celebrity gossip.

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For the time being, at least MAX has the capability to promote a brand-new show while diving into the sports arena in a much more impactful way, both lucratively and from an entertainment standpoint.

More details will emerge, but it's a matter of if and not when.

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Zain Bando
ZAIN BANDO

Zain Bando is a writer for MMA Knockout, part of the Sports Illustrated/Minute Media umbrella. He has covered combat sports since 2019 for notable outlets BJPenn.com and FanSided MMA. He also co-hosts a podcast called "The MMA Outsiders," part of the Empty The Bench Podcast Network, which airs Tuesday nights at 7:00 p.m. ET/4:00 p.m. PT. A Chicago suburban native, Bando has been enthralled with MMA since 2006 and has been fortunate to attend some of the most high-profile events in the sport's history, both as a fan and media member, including UFC 264, Bellator 297 and Kayla Harrison's PFL MMA debut. He is excited to take the next step in his combat sports writing journey and looks forward to continuing his following of the fight game for years to come. Bando can be reached via email at zainbando99@gmail.com or by social media @zainbando99