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UFC 300 News: Dana White Says He Sells 'Holy S*** Moments' After Max Holloway's KO Against Justin Gaethje

Dana White was pleased with Max Holloway's KO against Justin Gaethje.

Zain Bando

Apr 13, 2024; Las Vegas, Nevada, USA; UFC president Dana White in attendance during UFC 300 at T-Mobile Arena.
Apr 13, 2024; Las Vegas, Nevada, USA; UFC president Dana White in attendance during UFC 300 at T-Mobile Arena. / Mark J. Rebilas-USA TODAY Sports

UFC CEO Dana White has seen the growth of MMA and combat sports from a front row seat, which included UFC 300 Saturday in Las Vegas, Nev.

White marveled at the outcome of the lightweight bout between Justin Gaethje and Max Holloway, which was contested for Gaethje's "BMF" strap.

"People always ask me what I do," White told reporters at the post-fight presser. "I sell holy s*** moments for a living. That was the ultimate holy shit moment of all time. If you were at home, if you were in a bar, or if you were here live tonight, there's no bigger holy s*** than that."

In what was shaping up to be a unanimous decision victory for Holloway, the ex-Hawaiian UFC featherweight champion pointed to the blue-grey Octagon canvas, shouting as if to say, "Let's fight" and then landed an all-time hook sending shockwaves through a sold-out T-Mobile Arena.

White said it would be nearly impossible to top a knockout as good as Holloway's for the rest of 2024, maybe of all-time, making it a moment frozen in time.

With the victory, Holloway, 32, earned $600,000 in bonus money, setting himself up for bigger and better competition moving forward. One option is newly minted featherweight champion, Ilia Topuria, who knocked out Alexander Volkanovski at UFC 298 in February.

RELATED: BMF! Max Holloway Knocks Justin Gaethje Out Cold at UFC 300

White called Holloway one of the greatest featherweights of all-time, if not the greatest ever, arguing the fight against Gaethje could have been the main event of UFC 300, if not any other event.

For now, Holloway's next fight remains to be seen.

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Zain Bando
ZAIN BANDO

Zain Bando is a writer for MMA Knockout, part of the Sports Illustrated/Minute Media umbrella. He has covered combat sports since 2019 for notable outlets BJPenn.com and FanSided MMA. He also co-hosts a podcast called "The MMA Outsiders," part of the Empty The Bench Podcast Network, which airs Tuesday nights at 7:00 p.m. ET/4:00 p.m. PT. A Chicago suburban native, Bando has been enthralled with MMA since 2006 and has been fortunate to attend some of the most high-profile events in the sport's history, both as a fan and media member, including UFC 264, Bellator 297 and Kayla Harrison's PFL MMA debut. He is excited to take the next step in his combat sports writing journey and looks forward to continuing his following of the fight game for years to come. Bando can be reached via email at zainbando99@gmail.com or by social media @zainbando99

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