NIL Daily On SI - Sports Illustrated

Reggie Bush Gets Candid on Future of NIL, Important Next Step for College Sports

Former USC Trojans star Reggie Bush is reclaiming his NIL legacy, and has advice for the NCAA on how to fix the issues in college sports.

Latest News

NIL Era Could Be Forever Changed by Disastrous Nico Iamaleava Situation

Former Tennessee Volunteers QB, NIL Superstar Officially Commits to UCLA Bruins

Purdue Basketball Star Hosts Youth Skills Camp, Shines Positive Light on NIL Deals

Sun Belt Conference Boss Sees Revenue Sharing as Potential Opt-Out Solution

Arizona Wildcats Women’s Basketball Hires Tennessee Legend as General Manager

College Basketball Stars Earn Instant Trading Cards After WNBA Draft

Several Men's College Basketball Programs Set to Spend Insane Amount on NIL

Shedeur Sanders Appears in Star-Studded Gatorade Campaign Ahead of NFL Draft

Virginia Tech Basketball Poaches General Manager From West Virginia

Top NIL and NCAA News

Mar 5, 2025; Storrs, Connecticut, USA; UConn Huskies forward Alex Karaban (11) reacts after his three point basket against the Marquette Golden Eagles in the second half at Harry A. Gampel Pavilion. Mandatory Credit: David Butler II-Imagn Images

More Than a Forward: Inside the Mind and Motivation of UConn’s Alex Karaban

Expert Highlights Top NIL Considerations in College Football Transfer Portal Frenzy

Mar 31, 2025; Brooklyn, New York, USA; McDonald’s All Americans East forward Cameron Boozer (12), left, and East guard Cayden Boozer (2), right, sit on the court during the Sprite Jam Fest at Barclay's Center.

Crocs Reveals Latest Star-Studded NIL Athlete Roster

Tennessee quarterback Nico Iamaleava (8) walks off the field after the win over Kentucky after an NCAA college football game on Saturday, Nov. 2, 2024, in Knoxville, Tenn.

Former Tennessee Star Quarterback's Family Insists NIL Didn't Lead to Exit

NEWS

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Tennessee quarterback Nico Iamaleava (8) stands at the line of scrimmage before a play agianst Alabama at Neyland Stadium on Saturday, Oct. 19, 2024.

Nico Iamaleava’s High NIL Asking Price Clashes With New Budget-Conscious Era

Dec 21, 2024; Austin, Texas, USA; Texas Longhorns quarterback Arch Manning (16) against the Clemson Tigers during the CFP National playoff first round at Darrell K Royal-Texas Memorial Stadium.

Texas Longhorns Star Arch Manning Announces First Memorabilia Partnership

Nov 30, 2024; Syracuse, New York, USA; Miami Hurricanes quarterback Cam Ward (1) passes the ball against the Syracuse Orange during the first half at the JMA Wireless Dome.

Miami Quarterback Cam Ward Signs Surprising Footwear Deal Ahead of NFL Draft

Dec 20, 2017; Uncasville, CT, USA; St. Joseph's Hawks forward Taylor Funk (33) dribbles the ball against St. John's Red Storm forward Marvin Clark II (13) during the second half at Mohegan Sun Arena. Mandatory Credit: Gregory J. Fisher-Imagn Images

Mid-Majors Plan for NCAA Settlement Fallout with Saint Joseph’s Symposium

Feb 2, 2020; Miami Gardens, Florida, USA; Rich Eisen of the of the NFL Network prior to the Super Bowl LIV at Hard Rock Stadium.

Rich Eisen Shares Ominous View of College Football Future After Tennessee Debacle

Dec 8, 2024; Tampa, Florida, USA; Las Vegas Raiders defensive end Maxx Crosby (98) celebrates after a sack against the Tampa Bay Buccaneers in the second quarter at Raymond James Stadium. Mandatory Credit: Nathan Ray Seebeck-Imagn Images

NFL Star Pass Rusher Set to Assist Alma Mater with NIL as New Assistant GM

Apr 13, 2025; Hartford, CT, USA; UConn student-athlete Azzi Fudd addresses the crowd while her teammates UConn student-athletes Paige Bueckers, KK Arnold, Sarah Strong and Ayanna Patterson look on during the Final Four champions victory parade and rally outside of the XL Center in Hartford, CT.

UConn, Florida NCAA Tournament National Champions Work Shifts at Raising Cane’s

Georgia coach Kirby Smart speaks to the media on the first day of spring practice in Athens, Ga., on Tuesday, March 11, 2025.

Georgia Head Coach Chimes in on Increasing Influence of Player Agents in NIL

ATHLETES

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Tennessee quarterback Nico Iamaleava (8) tries to keep warm before the start of the NCAA college football playoff game against Ohio State on Saturday, Dec. 21, 2024, in Columbus, Ohio.

Impact of NIL On College Football Shines Through In 2023 Quarterback Class

Tennessee Volunteers quarterback Nico Iamaleava (8) throws during the second half of the College Football Playoff first round game against the Ohio State Buckeyes at Ohio Stadium in Columbus on Dec. 22, 2024. Ohio State won 42-17.

Tennessee Football Moves On From Star Quarterback After NIL Dispute

Tennessee Volunteers quarterback Nico Iamaleava (8) throws during the second half of the College Football Playoff first round game against the Ohio State Buckeyes at Ohio Stadium in Columbus on Dec. 22, 2024. Ohio State won 42-17.

Tennessee Star QB Looking for Substantial NIL Increase for 2025 Season

Sep 21, 2024; Provo, Utah, USA; Brigham Young Cougars alumni and Utah Jazz owner Ryan Smith speaks with Adrian Wojnarowski in the game against the Kansas State Wildcats at LaVell Edwards Stadium.

Players Health NIL Advisory Board Gains Former ESPN Insider in Brand Ambassadorship

Mar 26, 2025; San Francisco, CA, USA; Texas Tech Red Raiders forward JT Toppin (15) shoots the basketball during NCAA Tournament West Regional Practice at Chase Center. Mandatory Credit: Eakin Howard-Imagn Images

Texas Tech Men's Basketball Star Expected to Earn Massive NIL Payday in 2025

SEC Commissioner Greg Sankey introduces Alabama coach Kirsty Curry during SEC Media Day at the Grand Bohemian Hotel in Mountain Brook Tuesday, Oct. 16, 2024.

Power Conferences Vow Unified Support for $2.8B NCAA Settlement Amid Legal Scrutiny

Nov 29, 2024; Boulder, Colorado, USA; Colorado Buffaloes quarterback Shedeur Sanders (2) prepares to pass the ball in the third quarter against the Oklahoma State Cowboys at Folsom Field.

NIL Leader Shedeur Sanders Signs Exclusive Trading Card Deal Ahead of NFL Draft

College Golf Star Happy Gilmore Launches Creative NIL Collection With Arby’s

SCHOOLS

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Dec 17, 2024; Frisco, TX, USA; West Virginia Mountaineers wide receiver Hudson Clement (3) reacts after catching a pass against Memphis Tigers defensive back Davion Ross (1) in the fourth quarter at Toyota Stadium. Mandatory Credit: Tim Heitman-Imagn Images

West Virginia Advances Bold NIL Legislation That Could Trigger NCAA Conflict

Apr 6, 2025; Tampa, FL, USA; Connecticut Huskies guard Kaitlyn Chen (20) holds up a piece of the net after the national championship of the women's 2025 NCAA tournament against the South Carolina Gamecocks at Amalie Arena.

C4 Energy Fuels NCAA Tournament Champions With Liquid Gold

Apr 5, 2025; San Antonio, TX, USA; Duke Blue Devils forward Cooper Flagg (2) and Duke Blue Devils guard Tyrese Proctor (5) react against the Houston Cougars in the semifinals of the men's Final Four of the 2025 NCAA Tournament at the Alamodome.

Duke NIL Collective Poised To Dominate Transfer Portal After Final Four Collapse

Nov 29, 2024; Iowa City, Iowa, USA; Iowa Hawkeyes head coach Kirk Ferentz reacts as defensive back Quinn Schulte (30) looks on during the first quarter against the Nebraska Cornhuskers at Kinnick Stadium.

Iowa’s Kirk Ferentz Sets Roster Management Standard Ahead of Revenue Sharing Era

Nov 25, 2022; Austin, Texas, USA; Baylor Bears mascots Brusier (1) and Marigold during the second half against the Texas Longhorns at Darrell K Royal-Texas Memorial Stadium. Mandatory Credit: Scott Wachter-Imagn Images

Baylor Solidifies Front Office Ahead of 2025 College Football Season

Vanderbilt mascot Mr. Commodore dances during a timeout during the first half of the game against Tennessee at Memorial Gymnasium Wednesday, Feb. 8, 2023, in Nashville, Tenn.

Ncaa Basketball Tennessee At Vanderbilt

Vanderbilt Hires NBA Front-Office Veteran to Navigate NIL Initiatives

Mar 30, 2025; Birmingham, AL, USA; South Carolina Gamecocks head coach Dawn Staley cuts the net after the South Carolina Gamecocks win over the Duke Blue Devils at an Elite 8 NCAA Tournament basketball game at Legacy Arena.

South Carolina, Coach Dawn Staley Use NIL To Support Practice Squad Members

Mar 18, 2025; Charlotte, North Carolina, USA; Atlanta Hawks guard Trae Young (11) just before the start of the first quarter against the Charlotte Hornets at Spectrum Center

NBA Star Trae Young Becomes Assistant GM for Oklahoma Sooners in Latest NIL Shake Up

FOOTBALL

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Nov 30, 2024; Baton Rouge, Louisiana, USA; LSU Tigers head coach Brian Kelly looks on against the Oklahoma Sooners during the second quarter at Tiger Stadium

LSU Head Coach Brian Kelly Has Ominous View of College Football in NIL Era

ASU quarterback Jaden Rashada (5) throws a pass during a spring practice at the Kajikawa practice fields in Tempe on April 16, 2024.

Judge Allows Jaden Rashada’s NIL Fraud Suit Against Florida To Move Forward

Jan 1, 2025; Atlanta, GA, USA; Texas Longhorns quarterback Arch Manning (16) warms up before the Peach Bowl at Mercedes-Benz Stadium.

Texas Longhorns Quarterback Arch Manning Signs His First NIL Fashion Partnership

Feb 27, 2025; Indianapolis, IN, USA; Colorado defensive back Travis Hunter (DB15) during the 2025 NFL Combine at Lucas Oil Stadium.

Heisman Trophy Winner, NIL Powerhouse Reaches Exclusive Card Deal Before NFL Draft

Jan 8, 2022; Frisco, TX, USA; Montana State Bobcats quarterback Tucker Rovig (12) passes against the North Dakota State Bison during the first half of the FCS Championship at Toyota Stadium. Mandatory Credit: Jerome Miron-Imagn Images

Two FCS Conferences Set Scholarship Caps Ahead of 2025 Football Season

Cooper Manning Shares Challenges For College Coaches in NIL, Transfer Portal Era

Dec 18, 2024; Inglewood, CA, USA; defensive back Jett Elad (9) celebrates after a play in the first half against the California Golden Bears at SoFi Stadium. Mandatory Credit: Jayne Kamin-Oncea-Imagn Images

Rutgers Scarlet Knights Safety Sues NCAA Over Eligibility and $500K NIL Deal

Dec 14, 2024; New York, NY, USA; Miami Hurricanes quarterback Cam Ward speaks on stage during a press conference before the 2024 Heisman Trophy Presentation. Mandatory Credit: Lucas Boland-Imagn Images

How NIL and the Transfer Portal Made Cam Ward the NFL Draft's Top Prospect

BRANDS

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Jun 8, 2024; Eugene, OR, USA; McKenzie Long of Mississippi (right) defeats Jayla Jamison (left) and JaMeesia Ford (center) of South Carolina to win the women's 200m in 21.83 during the NCAA Track and Field Championships at Hayward Field. Kirby Lee-Imagn Images

South Carolina Sprinter Becomes Fast Favorite for Team HOKA in New NIL Deal

Duke Blue Devils guard Oluchi Okananwa (5) dribbles the ball down the court, pursued by South Carolina Gamecocks guard MiLaysia Fulwiley (12).

Team Fifth Third Announces NIL Growth, Highlighting Final Four Athletes

Mar 30, 2025; Spokane, WA, USA; UCLA Bruins center Lauren Betts (51) stretches before a the Elite 8 NCAA Tournament basketball game against the LSU Lady Tigers at Spokane Arena.

UCLA All-American Lauren Betts Signs Spicy New NIL Partnership

TurboTax Takes Innovative Step to Take Full Advantage of Changing NIL Landscape

Mar 27, 2025; Newark, NJ, USA; A view of March Madness signage and the court before an East Regional semifinal of the 2025 NCAA tournament between the Alabama Crimson Tide and the Brigham Young Cougars at Prudential Center.

Major Fast Food Chain Signs NIL Roster of NCAA Tournament Equipment Managers

Eli Ellis for Under Armour

Under Armour Signs Social Media Sensation, South Carolina Basketball Commit

BYU Cougars Basketball Star Expands Clever NIL Deal With New Brand Name

Mar 24, 2025; Los Angeles, California, USA; USC Trojans forward Kiki Iriafen (44) celebrates with Talia von Oelhoffen (55) and Kennedy Smith (11) after scoring in the third quarter against the Mississippi State Bulldogs during an NCAA Tournament second round game at Galen Center.

CVS Supports Women Athletes in Largest NIL Campaign to Date

DEALS & TRACKER

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Bloomington South’s Happy Gilmore hits a shot during the boys’ IHSAA golf state finals at Prairie View Golf Club in Carmel, Ind. on Wednesday, June 12, 2024.

Ball State Freshman Signs NIL Deal With Sunday Golf, Kickstarting Collegiate Career

Ta’Niya Latson 00, George Mason takes on Florida State in the NCAA Womens Basketball Tournament in Baton Rouge, LA. Feb 25, 2025

Florida State Women's Basketball Star Launches Autographed Trading Card

UCLA Bruins Waterboy Signs Creative NIL Deal With National Brand

BYU Cougars Basketball Star Highlights Famous Tater Tots Legacy in Creative NIL Deal

Mar 7, 2025; Greenville, SC, USA; Texas Longhorns guard Rori Harmon (3) makes a shot against the Ole Miss Rebels during the second half at Bon Secours Wellness Arena.

Athletic Brewing Adds Multiple College Basketball Stars To Their NIL Roster

Top Stars in College Basketball Ink Lucrative NIL Deal Ahead of March Madness

Feb 19, 2025; Los Angeles, California, USA; Southern California Trojans forward Kiki Iriafen (44) enters the court against the Michigan State Spartans at the Galen Center.

CELSIUS Signs NIL Deals With Players From Every NCAA Tournament Team

Jan 19, 2025; Gainesville, Florida, USA; LSU Tigers guard Flau'Jae Johnson (4) gestures against the Florida Gators during the first half at Exactech Arena at the Stephen C. O'Connell Center.

LSU Basketball Star Launches New Music Video with Powerade