NIL Athletes

Under Armour Signs Social Media Sensation, South Carolina Basketball Commit

Overtime Elite MVP and social media star Eli Ellis debuts new Under Armour commercial.

NIL News

Under Armour Signs Social Media Sensation, South Carolina Basketball Commit

Overtime Elite MVP and social media star Eli Ellis debuts new Under Armour commercial.

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NIL News

BYU Cougars Basketball Star Expands Clever NIL Deal With New Brand Name

BYU Cougars college basketball star with famous heritage celebrates his team in the Sweet Sixteen with creative Tater Tots NIL partnership.

Mar 8, 2025; Los Angeles, California, USA; Fox Sports analyst Jim Jackson (left) and play-by-play announcer Gus Johnson during a game between the UCLA Bruins and the Southern California Trojans at Pauley Pavilion presented by Wescom. Mandatory Credit: Kirby Lee-Imagn Images

NIL News

New Postseason College Basketball Tournament Ups the Stakes With Huge NIL News

The stakes of the inaugural College Basketball Crown tournament just got upped with the announcement of a brand new NIL deal.

Mar 24, 2025; Los Angeles, California, USA; USC Trojans forward Kiki Iriafen (44) celebrates with Talia von Oelhoffen (55) and Kennedy Smith (11) after scoring in the third quarter against the Mississippi State Bulldogs during an NCAA Tournament second round game at Galen Center.

NIL News

CVS Supports Women Athletes in Largest NIL Campaign to Date

All-American basketball stars lead the way in promoting CVS' Epic Beauty Sale during the NCAA Tournament.

Dec 18, 2024; Inglewood, CA, USA; defensive back Jett Elad (9) celebrates after a play in the first half against the California Golden Bears at SoFi Stadium. Mandatory Credit: Jayne Kamin-Oncea-Imagn Images

NIL News

Rutgers Scarlet Knights Safety Sues NCAA Over Eligibility and $500K NIL Deal

Rutgers’ Jett Elad files a lawsuit to overturn the NCAA’s five-year rule, arguing it unfairly limits his eligibility and blocks a life-changing $500K NIL deal.

Dec 14, 2024; New York, NY, USA; Miami Hurricanes quarterback Cam Ward speaks on stage during a press conference before the 2024 Heisman Trophy Presentation. Mandatory Credit: Lucas Boland-Imagn Images

NIL News

How NIL and the Transfer Portal Made Cam Ward the NFL Draft's Top Prospect

Cam Ward’s Pro Day performance may secure him as the NFL draft 2025’s No. 1 pick, and his journey with NIL and multiple schools sets a new quarterback blueprint.

Apr 6, 2024; Glendale, AZ, USA; North Carolina State Wolfpack mascot performs against the Purdue Boilermakers in the semifinals of the men's Final Four of the 2024 NCAA Tournament at State Farm Stadium. Mandatory Credit: Robert Deutsch-Imagn Images

NIL News

NC State Welcomes New Coach as OKC Thunder Scout Linked to GM Job

Wade’s hiring excites Wolfpack fans, but Slater’s reported GM role could be the key to success in college basketball’s new rev-share era

Ta’Niya Latson 00, George Mason takes on Florida State in the NCAA Womens Basketball Tournament in Baton Rouge, LA. Feb 25, 2025

NIL News

Florida State Women's Basketball Star Launches Autographed Trading Card

Nation's leading scorer Ta’Niya Latson signs NIL partnership with Leaf

NIL News

New Orleans Saints and Texas Longhorns Top NIL Earner Meeting Ahead of NFL Draft

The New Orleans Saints are one of three NFL teams scheduled to meet with top NIL earner and draft prospect Quinn Ewers ahead of his pro day.

Alabama Crimson Tide head coach Nate Oats and guard Mark Sears (1) take questions during a press conference ahead of their NCAA Tournament First Round game at Rocket Arena on Thursday, March 20, 2025, in Cleveland, Ohio.

NIL News

Rethinking College Basketball Scholarships, Roster Construction Amid NIL Changes

As new NIL revenue-sharing rules and scholarship increases take effect, college basketball programs must rethink their approach to roster construction and player compensation

Nashville Christian quarterback Jared Curtis (2) drops back to throw the ball in the red zone against Fayetteville during the first quarter of their TSSAA football game Friday, Oct. 18, 2024 at Nashville Christian School in Nashville, Tennessee.

NIL News

5-Star Quarterback May Now Choose Georgia Over Oregon Following Huge NIL Revelation

The battle for the nation's top quarterback recruit in the 2026 cycle just took a massive turn that could change everything.

NIL News

UCLA Bruins Waterboy Signs Creative NIL Deal With National Brand

UCLA Bruins college basketball team manager joins growing trend of waterboys signing NIL deals as he announces a historic one during March Madness.

Mar 7, 2025; Greenville, SC, USA; Texas Longhorns guard Rori Harmon (3) makes a shot against the Ole Miss Rebels during the second half at Bon Secours Wellness Arena.

NIL News

Athletic Brewing Adds Multiple College Basketball Stars To Their NIL Roster

Six men's and women's basketball players join non-alcoholic brewer ahead of March Madness

NIL News

Top Stars in College Basketball Ink Lucrative NIL Deal Ahead of March Madness

A top fast casual restaurant brand is teaming up with some of the biggest names in college basketball for NIL deals ahead of the 2025 tournament.

Feb 23, 2025; Iowa City, Iowa, USA; UCLA Bruins center Lauren Betts (far left) and forward Janiah Barker (0) and forward Timea Gardiner (30) and guard Gabriela Jaquez (11) and guard Kiki Rice (1) and forward Angela Dugalic (32) and teammates react after the game against the Iowa Hawkeyes at Carver-Hawkeye Arena.

NIL News

NCAA Tournament Top Seed UCLA Partners with Fortnite on Selection Sunday

Bruin players team up to play popular video game ahead of earning NCAA Tournament top overall seed

Feb 19, 2025; Los Angeles, California, USA; Southern California Trojans forward Kiki Iriafen (44) enters the court against the Michigan State Spartans at the Galen Center.

NIL News

CELSIUS Signs NIL Deals With Players From Every NCAA Tournament Team

The popular energy drink brand has partnered with one player from each men’s and women’s tournament teams.

Jan 19, 2025; Gainesville, Florida, USA; LSU Tigers guard Flau'Jae Johnson (4) gestures against the Florida Gators during the first half at Exactech Arena at the Stephen C. O'Connell Center.

LSU Basketball Star Launches New Music Video with Powerade

All-American guard and accomplished hip-hop artist Flau'jae Johnson drops new song ahead of March Madness

Jan 1, 2025; Atlanta, GA, USA; Texas Longhorns quarterback Arch Manning (16) warms up before the Peach Bowl at Mercedes-Benz Stadium.

NIL News

Top NIL Earner Arch Manning Could Be in for Rude Awakening Ahead of Huge Season

It looks like Texas Longhorns quarterback Arch Manning is going to have to deal with an inexperienced receiver room in what was going to be his long-awaited breakout campaign.

NIL News

NFL Free Agency Leaves Clues About Former NIL Star Quarterback's Draft Destination

Several NFL free agent moves shed light on where former NIL star quarterback could be headed on draft day.

NIL News

Clemson Tigers Soccer Stars Celebrate Women’s History Month With New NIL Campaign

Clemson women's soccer standouts sign lucrative NIL deal that empowers female athletes in college sports and supports their entire team.

NIL News

Iowa Women's Basketball Star Signs Creative NIL Deal for Exclusive Collaboration

Iowa Hawkeyes college basketball star Taylor McCabe inks an exclusive and memorable NIL partnership with a sushi restaurant.

Mar 9, 2025; Kansas City, MO, USA; TCU Horned Frogs guard Hailey Van Lith (10) celebrates after a play against the Baylor Lady Bears during the second half at T-Mobile Center.

NIL News

TCU Star Collaborates with Instagram Ahead of March Madness

Big 12 Player of the Year Hailey Van Lith stars in latest episode of "10 Things"

Iowa State Cyclones' forward Addy Brown (24) looks for a shot around Houston Cougars guard Summer Bostock (8) during the third quarter in the Big-12 women’s basketball at Hilton Coliseum on Wednesday, Feb19, 2025, in Ames, Iowa.

NIL News

New Fast-Food Endorsement Makes NIL Deals with 12 Collegiate Athletes

The fast-food chain has extended new NIL deals to student-athletes from Iowa, Kansas, Alabama, Tennessee and North Carolina.

The Northern Kentucky Norse senior Trevon Faulkner carries the Horizon League Championship Trophy as basketball team returns to campus at Truist Arena in Highland Heights, Ky., on Wednesday, March 8, 2023. The Northern Kentucky Norse won an automatic berth to the NCAA Championship with a 63-61 win over Cleveland State in the Horizon League Tournament finals.

Nku Norse Championship Return

NIL News

Horizon League Bets on NIL Revenue-Sharing to Boost National Relevance

As the Horizon League embraces revenue-sharing, non-revenue athletes may pay the price

Hickory's Sasha Petrochko follows through on her swing during the second and final round of the PIAA Class 2A girls individual golf championships at Penn State University's White Course Tuesday, Oct. 17, 2023, in State College, Pa.

NIL News

Golf Star, Under Armour Sign Major NIL Deal to Add to Growing Athlete Roster

Under Armour continues to expand their roster of high-performing athletes in a new NIL deal.