Claire Boyer

As the Final Four approaches, Fifth Third has announced the new additions to their NIL program.

For the past year, the top two student-athletes in the NIL market have been basketball players.

Sunday Golf chose a true-to-his-name golfer to sport their product in his first collegiate season.

The Kentucky Wildcats and their head coach are getting an early start on the NIL game after his first Sweet 16 run.

The Maryland Terrapins moved into the Sweet 16 and their star center announced a new NIL deal earlier this week.

The fast-food chain has extended new NIL deals to student-athletes from Iowa, Kansas, Alabama, Tennessee and North Carolina.

With the first month of college baseball done, one Tennessee Volunteer is pulling out all the stops for eligibility approval.

Under Armour continues to expand their roster of high-performing athletes in a new NIL deal.

This latest NIL campaign will empower female athletes and direct funds to support the future of women in sports.

Three generations of Manning athletes are buying into new NIL opportunities as this most recent commercial illustrates.

Team Fifth Third was announced, highlighting the backstories of 26 student-athletes excelling in the industry.

Many NBA players can't see past the uncertainty of NIL contributions, but one NBA star remains confident in his financial support.