Name Image Likeness
Michael Ehrlich

Michael Ehrlich

Joined: Oct 31, 2023

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com

USC Trojans guard JuJu Watkins (12) celebrates during a NCAA Women’s Tournament 2nd round game against the Kansas Jayhawks at Galen Center.

USC Superstar JuJu Watkins Invests in Unrivaled Women's Basketball League

Women of Troy All-American joins Dawn Staley, Giannis Antetokounmpo, Michael Phelps in Series A investment round

Michael Ehrlich
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Oct 7, 2023; Columbia, Missouri, USA; A general view of a LSU Tigers helmet against the Missouri Tigers during the first half at Faurot Field at Memorial Stadium. Mandatory Credit: Denny Medley-Imagn Images
NIL News

Top LSU Recruit Harlem Berry Signs Exclusive NIL Trading Card Deal

Five-star running back partners with Leaf Trading Cards on multi-year collaboration

Michael Ehrlich
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Nov 30, 2024; Tallahassee, Florida, USA; Florida Gators quarterback DJ Lagway (2) celebrates a touchdown during the first half of the game against the Florida State Seminoles at Doak S. Campbell Stadium. Mandatory Credit: Melina Myers-Imagn Images
NIL News

Hollister Expands NIL Campaign to New Schools, Star Athletes

Freshman football sensations DJ Lagway, Ryan Williams among athletes featured

Michael Ehrlich
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Nov 29, 2024; Boulder, Colorado, USA; Colorado Buffaloes wide receiver Travis Hunter (12) reacts following the win against the Oklahoma State Cowboys at Folsom Field. Mandatory Credit: Ron Chenoy-Imagn Images
NIL News

Heisman Favorite Travis Hunter Supports Lionel Messi's Stanley Launch

Colorado All-American joins Argentinian soccer legend in promoting new drinkwear

Michael Ehrlich
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Notre Dame guard Hannah Hidalgo
NIL News

Notre Dame Star Hannah Hidalgo Joins Exclusive Red Bull NIL Roster

Sophomore sensation adds energy drink brand to her growing NIL portfolio

Michael Ehrlich
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Oct 19, 2024; Tucson, Arizona, USA; Colorado Buffalos wide receiver/cornerback Travis Hunter (12) against the Arizona Wildcats at Arizona Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images
NIL News

Colorado Star Travis Hunter Signs with adidas Ahead of Heisman Trophy

Wide receiver/defensive back adds footwear and apparel deal to his robust NIL portfolio

Michael Ehrlich
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Nov 29, 2024; Boulder, Colorado, USA; Colorado Buffaloes wide receiver Travis Hunter (12) during the first quarter against the Oklahoma State Cowboys at Folsom Field. Mandatory Credit: Ron Chenoy-Imagn Images
NIL News

Heisman Favorite Travis Hunter Goes Hollywood in Sony Pictures NIL Deal

Colorado's two-way star promotes upcoming Kraven the Hunter film

Michael Ehrlich
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Kaiden Garcia, 6, gets his photo taken with members of the women's basketball team as they sign autographs ahead of the Texas Longhorns' game against the Wyoming Cowboys at Darrell K Royal Texas Memorial Stadium in Austin Saturday, Sept. 16, 2023.
NIL News

NIL FanBox Platform Expands to Texas, Ohio State, Florida State & Gonzaga

The only university-approved, player-endorsed recurring collectibles platform builds on North Carolina pilot program

Michael Ehrlich
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Nov 8, 2024; Baton Rouge, Louisiana, USA; LSU Lady Tigers guard Flau'jae Johnson (4) brings the ball up court against the Northwestern State Lady Demons during the first half at Pete Maravich Assembly Center. Mandatory Credit: Stephen Lew-Imagn Images
NIL News

LSU's Flau’jae Johnson Continues to Blaze NIL Trails with PUMA Sneaker

Tigers star reveals her first player-exclusive PUMA basketball shoe

Michael Ehrlich
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Nov 23, 2024; Laramie, Wyoming, USA; Boise State Broncos running back and Heisman Trophy candidate Ashton Jeanty (2) runs for a touchdown against the Wyoming Cowboys during the first quarter at Jonah Field at War Memorial Stadium. Mandatory Credit: Troy Babbitt-Imagn Images
NIL News

Boise State's Heisman-Bound Ashton Jeanty Partners with SAXX Underwear

Boise State superstar running back joins Maxx Crosby-selected roster of college athletes

Michael Ehrlich
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USC Trojans guard JuJu Watkins (12) is announced with starting lineup before their game in the Acrisure Series in Palm Desert, Calif., Wednesday, Nov. 27, 2024.
NIL News

USC All-American JuJu Watkins Stars in First State Farm Commercial

Women of Troy superstar recently became second college athlete to sign with insurance brand

Michael Ehrlich
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Belleville quarterback Bryce Underwood prepares to throw a pass during practice at the Belleville High School football field in Belleville, Michigan on Wednesday, Aug. 14, 2024.
NIL News

Bryce Underwood, Tavien St. Claire Among Top Recruits to Sign with Hollister

Ten top high school football prospects announce college choices with NIL partnerships

Michael Ehrlich
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