Name Image Likeness
Michael Ehrlich

Michael Ehrlich

Joined: Oct 31, 2023

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com

Cavinder Twins walks the carpet at the 59th ACM Awards at the Ford Center at the Star in Frisco, Texas, Thursday, May 16, 2024.
NIL News

Miami's Cavinder Twins Add Sports Nutrition Brand to NIL Portfolio

GHOST signs Hurricanes' basketball duo as first NIL partners

Michael Ehrlich
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Oct 17, 2024; Piscataway, NJ, USA; Rutgers Scarlet Knights guard Dylan Harper (2) at Jersey Mike's Arena. Mandatory Credit: Wendell Cruz-Imagn Images
NIL News

Nike Introduces Exciting NIL Roster Highlighting Emerging Basketball Stars

Kevin Durant-narrated campaign video welcomes new class of Nike athletes

Michael Ehrlich
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Washington Huskies adidas NIL campaign
NIL News

Washington Women's Soccer Players Star in adidas NIL Campaign

Six Huskies showcase top passing drills for adidas blog, content series

Michael Ehrlich
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Candace Parker, Kaleena Smith.
NIL News

Top High School Sophomore Makes History with adidas NIL Partnership

WNBA legend Candace Parker signs first athlete as President of adidas Women’s Basketball

Michael Ehrlich
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Mar 23, 2024; South Bend, Indiana, USA; Ole Miss Rebels guard Kennedy Todd-Williams (3) reacts in the second half against the Marquette Golden Eagles at the Purcell Pavilion. Mandatory Credit: Matt Cashore-Imagn Images
NIL News

High Level Experiences Empowers Ole Miss Athletes in NIL Brand Building

HLX platform supports Rebels in their first step of entrepreneurship, building unique monetization opportunities for all athletes

Michael Ehrlich
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Feb 21, 2024; Baton Rouge, Louisiana, USA; Detailed view of the LSU Tigers logo on the the player chairs against the Kentucky Wildcats during the first half of the game at Pete Maravich Assembly Center. Mandatory Credit: Stephen Lew-Imagn Images
NIL News

LSU Basketball Commit Signs Historic NIL Deal with Jordan Brand

Class of 2025's Bella Hines becomes only current high school player signed to Jumpman

Michael Ehrlich
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Apr 1, 2024; Portland, OR, USA; USC Trojans guard JuJu Watkins (12) drives to the basket during the second half against UConn Huskies guard Nika Muhl (10) in the finals of the Portland Regional of the NCAA Tournament at the Moda Center. Mandatory Credit: Troy Wayrynen-Imagn Images
NIL News

USC All-American Makes NIL History with Funko Partnership

Women of Troy All-American JuJu Watkins becomes first college athlete with Pop! collectible

Michael Ehrlich
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Nov 2, 2024; Seattle, Washington, USA; Washington Huskies quarterback Will Rogers (7) celebrates a rushing touchdown by running back Jonah Coleman (1) against the USC Trojans during the first quarter at Alaska Airlines Field at Husky Stadium. Mandatory Credit: Joe Nicholson-Imagn Images
NIL News

World of Warcraft Makes NIL Debut with Washington Huskies

Blizzard Entertainment celebrates 20th anniversary of iconic video game with first foray into NIL.

Michael Ehrlich
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Mar 25, 2024; Los Angeles, CA, USA; USC Trojans guard JuJu Watkins (12) shoots a free-throw during an NCAA Women’s Tournament 2nd round game against the Kansas Jayhawks at Galen Center. Mandatory Credit: Robert Hanashiro-Imagn Images
NIL News

USC's Watkins to Star in, Executive Produce Documentary Series

“On the Rise: JuJu Watkins” to showcase All-American's life off the court and NIL success

Michael Ehrlich
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Nov 2, 2024; Miami Gardens, Florida, USA; Miami Hurricanes quarterback Cam Ward (1) looks for a passing option against the Duke Blue Devils during the first quarter at Hard Rock Stadium. Mandatory Credit: Sam Navarro-Imagn Images
NIL News

Miami Star Ward Smells Like Heisman Finalist in New NIL Deal

Hurricanes' quarterback Cam Ward promotes Giorgio Armani Beauty cologne

Michael Ehrlich
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Oct 21, 2023; Stanford, California, USA; UCLA Bruins defensive back Devin Kirkwood (3) before the game against the Stanford Cardinal at Stanford Stadium. Mandatory Credit: Darren Yamashita-Imagn Images
NIL News

College Athletes Showcase Skincare Routines for NIL Campaign

Auburn, Georgia, LSU, Oklahoma and UCLA student-athletes partner with top skincare brand CeraVe

Michael Ehrlich
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Feb 21, 2024; Baton Rouge, Louisiana, USA; Detailed view of the LSU Tigers logo on the the player chairs against the Kentucky Wildcats during the first half of the game at Pete Maravich Assembly Center. Mandatory Credit: Stephen Lew-Imagn Images
NIL News

NIL Innovator LSU Hosts Student-Athlete Fashion Show

Third annual Sweats to Suits event partners athletes with department store brand Dillard’s

Michael Ehrlich
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