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Former TikTok Sensation Anna Frey Lands Third NIL Deal as She Paves Her Tennis Career

Anna Frey is no longer just a TikTok sensation; she’s now leveraging her tennis career to make a name for herself in the sports world and is gaining significant attention in the NIL space.

Caroline Maglaras
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Ball on the racket
NIL News

Former TikTok Sensation Anna Frey Lands Third NIL Deal as She Paves Her Tennis Career

Anna Frey is no longer just a TikTok sensation; she’s now leveraging her tennis career to make a name for herself in the sports world and is gaining significant attention in the NIL space.

Caroline Maglaras
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Recent Articles

An image of Alabama quarterback Jalen Milroe fades from the screen as kids play the new EA Sports College Football 25 video game at the McDonald Hughes Center in Tuscaloosa.
NIL News

New NIL Deal Sets College Football Players Up for Video Game Compensation

The long-awaited return of this video game marked a unique movement for name, image and likeness compensation going forward.

Claire Boyer
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Kate Harpring
NIL News

Leaf Signs Exclusive NIL Deal with Top Women's Basketball Recruit

Class of 2026 high school star Kate Harpring partners with trading card brand

Michael Ehrlich
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Nov 30, 2024; Tuscaloosa, Alabama, USA; Alabama Crimson Tide wide receiver Ryan Williams (2) cannot catch a pass in the end zone against Auburn Tigers cornerback Jay Crawford (23) during the first half at Bryant-Denny Stadium. Gary Cosby Jr.-Imagn Images
NIL News

Alabama Wide Receiver Signs Glamorous NIL Deal in Birthday Celebration

Alabama Crimson Tide star inked a new NIL deal on Sunday ahead of his 18th birthday.

Claire Boyer
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Feb 5, 2025; Knoxville, Tennessee, USA; Tennessee Volunteers guard Zakai Zeigler (5) reacts after a three point basket against the Missouri Tigers during the second half at Thompson-Boling Arena at Food City Center. Mandatory Credit: Randy Sartin-Imagn Images
NIL News

Trio of College Basketball Stars Promote Milk’s Got Game Campaign

Tennessee, Kentucky and North Carolina State basketball stars sign NIL deals with The Dairy Alliance

Michael Ehrlich
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NIL News

Legendary Golf Brand Announces Two New Players to Lucrative NIL Deals

Two of the top amateur golfers in the world just signed a lucrative NIL deal with TaylorMade Golf Company.

Maddy Hudak
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USC Trojans guard JuJu Watkins (12) takes to the court Wednesday, Jan. 22, 2025, ahead of the NCAA women’s basketball game against the Purdue Boilermakers at Mackey Arena in West Lafayette, Ind. USC Trojans won 79-37.
NIL News

College Stars Watkins, Chiles Featured in Nike Super Bowl Commercial

Basketball All-American JuJu Watkins and Olympic gold medalist gymnast Jordan Chiles included in new Nike campaign.

Michael Ehrlich
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NIL News

Clemson Star Athletes Partner With Global Brand To Fight Cancer

Clemson Tigers basketball stars Chase and Dillon Hunter partner with Domino's pizza in an NIL deal that supports cancer foundation.

Maddy Hudak
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Jun 13, 2024; Eugene, OR. USA; Victoria Rodriguez of Mercer Island-WA competes in the Girls 2000 Meter Steeplechase Championship during the Nike Outdoor Nationals - USATF U20 Championships. Rodriguez won with a time of 6:42.53.
NIL News

Brooks Running Expands NIL Program to High School Athletes

Seattle-based brand further invests in the next generation of runners.

Michael Ehrlich, Michael Ehrlich
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Jul 12, 2023; Los Angeles, CA, USA; Hanna Cavinder and Haley Cavinder arrive on the red carpet before the 2023 ESPYS at the Dolby Theatre. Mandatory Credit: Kirby Lee-Imagn Images
NIL News

Cavinder Twins Among Star Athletes Featured in NERDS Candy Campaign

Sports marketing agency ESM brings together college and pro athletes for Super Bowl project

Michael Ehrlich
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Florida Gators quarterback DJ Lagway (2) passes during warmups at Raymond James Stadium in Tampa, FL on Friday, December 20, 2024 in the 2024 Union Home Mortgage Gasparilla Bowl.
NIL News

Florida Gators Star Quarterback Announces NIL Deal With Nintendo and Epic Games

The Florida Gators star quarterback announced that he has signed an NIL deal with Nintendo and Epic Games.

Dylan Sanders
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Temple Fundraising Event
NIL News

Former ESPN Colleagues Woj and Negandhi Unite for Groundbreaking NIL Event

Adrian Wojnarowski and Kevin Negandhi team up again to support Temple and St. Bonaventure’s NIL initiatives, creating a unique event for fans

Noah Henderson
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NIL News

Miami Star Quarterback Cam Ward Inks Major Deal With New Era

Star Miami Hurricanes quarterback Cam Ward lands a huge partnership with New Era for their 2025 NFL Scouting Combine Collection ahead of the draft.

Maddy Hudak
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Texas Longhorns guard Jordana Codio (13) welcomes Texas Longhorns forward Aaliyah Moore (23) onto the court as the Texas Longhorns prepare to take on the Tennessee Lady Vols in the Moody Center, Jan. 23, 2025.
NIL News

Meta Announces New Cohort in NCAA Partnership to Empower Female Athletes

In an effort to maximize player opportunity, the NCAA is partnered with Meta to back student-athletes in big ways.

Claire Boyer
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Ethan Holliday hits a three run home run during the Class 6A State Baseball Tournament as Choctaw plays Stillwater on May 9, 2024; Norman, OK, [USA]; at Norman North HS. Mandatory Credit: Steve Sisney-The Oklahoman
NIL News

Top High School Baseball Prospect Signs Historic adidas NIL Deal

Projected No. 1 MLB draft pick Ethan Holliday becomes first high school baseball player to partner with adidas.

Michael Ehrlich
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Jan 20, 2025; Newark, New Jersey, USA; UCLA Bruins guard Kiki Rice (1) controls the ball as Baylor Lady Bears guard Jada Walker (11) defends during the second half at Prudential Center. Mandatory Credit: Chris Jones-Imagn Images
NIL News

UCLA NIL Star Debuts Exclusive Jordan Brand Women's Basketball Shoe

Bruins point guard made history as Jordan Brand's first NIL signing in 2022

Michael Ehrlich
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Jan 19, 2024; Boulder, Colorado, USA; Colorado Buffaloes guard Shelomi Sanders (22) on the bench in the fourth quarter against the UCLA Bruins at the CU Events Center. Mandatory Credit: Ron Chenoy-Imagn Images \v11
NIL News

Shelomi Sanders Makes NIL History with Rihanna’s Savage X Fenty Deal

Shelomi Sanders partners with Rihanna’s Savage X Fenty, becoming a brand ambassador and partial stakeholder in a groundbreaking NIL deal.

Eli Henderson
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Jan 18, 2025; Chestnut Hill, Massachusetts, USA; Duke Blue Devils guard Cooper Flagg (2) dunks the ball against the Boston College Eagles during the first half at Conte Forum.
NIL News

NIL Store Reveals Newest Hometown Hero Collection of College Basketball Jerseys

College basketball fans can add to their jersey collections with a new line from The NIL Store.

Kenneth Teape
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A great blue heron flies over the lake at the 18th hole during the first round of the 2023 NCAA Division I Men's Golf Championships at Grayhawk Golf Club in Scottsdale on May 26, 2023.
NIL News

Gray Duck Spirits Boosts Gophers NIL With Golf Course Vodka Partnership

Minnesota’s Gray Duck Spirits is launching a new NIL initiative, offering a unique way for golfers to support Gopher Athletics through vodka sales at participating courses statewide

Noah Henderson
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Pictured left to right: Co-owners, Kyle Hersey, Megan Hersey, Community Ambassador Emma Boulanger and Steve Pracher from the Aroma Joe’s location in Augusta, Maine.
NIL News

University of Maine at Augusta Freshman Inks NIL Partnership With Aroma Joe’s

Pliable Marketing has wasted no time getting one of their athletes an NIL deal.

Kenneth Teape
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Jan 10, 2025; Arlington, TX, USA; Ohio State Buckeyes wide receiver Jeremiah Smith (4) in action during the game between the Texas Longhorns and the Ohio State Buckeyes at AT&T Stadium.
NIL News

Ohio State Buckeyes Football Star Reveals New NIL Deal Ahead of National Championship

An Ohio State Buckeyes star playmaker has added to his NIL portfolio with a deal ahead of the national championship.

Kenneth Teape
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Sep 28, 2024; Tuscaloosa, Alabama, USA; Alabama Crimson Tide wide receiver Ryan Williams (2) runs against the Georgia Bulldogs during the first quarter at Bryant-Denny Stadium. Mandatory Credit: Will McLelland-Imagn Images
NIL News

Alabama Freshman Phenom Models New Hollister Apparel Collection

Ryan Williams and Hercy Miller are the brand's first influencers as models for its men’s business

Michael Ehrlich
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NIL News

Ohio State Buckeyes Fans Can Directly Support Star With 'Scoop N' Score' Merch

The Ohio State Buckeyes won an instant classic on Friday night, now fans can pay their star back.

Michael Brauner
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Sep 15, 2023; College Park, Maryland, USA; Detailed view of a Maryland Terrapins helmet during the game between the Maryland Terrapins and the Virginia Cavaliers at SECU Stadium.
NIL News

Maryland Terrapins Thriving in NIL Era With Expanding Under Armour Partnership

The Maryland Terrapins are going to compete in the NIL era with the help of their Under Armour partnership.

Kenneth Teape
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Jan 1, 2025; Atlanta, GA, USA; Texas Longhorns quarterback Quinn Ewers (3) passes the ball against the Arizona State Sun Devils during the first half of the Peach Bowl at Mercedes-Benz Stadium. Mandatory Credit: Brett Davis-Imagn Images
NIL News

C4 Energy Uses NIL to Build Long-Term Athlete Partnerships

From Bijan Robinson and CJ Stroud to now Quinn Ewers and Cam Ward, NIL offers C4 a way to collaborate early with future stars

Michael Ehrlich
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