NIL Brands

Iowa State Cyclones' forward Addy Brown (24) looks for a shot around Houston Cougars guard Summer Bostock (8) during the third quarter in the Big-12 women’s basketball at Hilton Coliseum on Wednesday, Feb19, 2025, in Ames, Iowa.

New Fast-Food Endorsement Makes NIL Deals with 12 Collegiate Athletes

The fast-food chain has extended new NIL deals to student-athletes from Iowa, Kansas, Alabama, Tennessee and North Carolina.

Claire Boyer
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Iowa State Cyclones' forward Addy Brown (24) looks for a shot around Houston Cougars guard Summer Bostock (8) during the third quarter in the Big-12 women’s basketball at Hilton Coliseum on Wednesday, Feb19, 2025, in Ames, Iowa.
NIL News

New Fast-Food Endorsement Makes NIL Deals with 12 Collegiate Athletes

The fast-food chain has extended new NIL deals to student-athletes from Iowa, Kansas, Alabama, Tennessee and North Carolina.

Claire Boyer
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Recent Articles

NIL News

Kentucky Wildcats Basketball Team Waterboys Cash In on Unique NIL Deal

The team managers for Kentucky Wildcats college basketball have found a hilarious way to capitalize on their NIL presence.

Maddy Hudak
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Texas Longhorns forward Aaliyah Moore (23) cries during senior day honors following the Longhorns' win over the Florida Gators, March 2, 2025. With the 72-46 win over the Gators, the Texas Longhorns become regular season SEC Champions.
NIL News

Women's History Month Kicks Off with New NIL Campaign, Uplifting Female Athletes

This latest NIL campaign will empower female athletes and direct funds to support the future of women in sports.

Claire Boyer
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NIL News

UCLA Bruins Star Gymnast Reveals Inspiration for Growth of NIL Empire

UCLA Bruins gymnast Jordan Chiles is building a strong NIL brand in college sports and is modeling it after a superstar athlete.

Maddy Hudak
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Nov 16, 2024; Annapolis, Maryland, USA;  Tulane Green Wave quarterback Darian Mensah (10) scores a touchdown during the first half against the Navy Midshipmen at Navy-Marine Corps Memorial Stadium. Mandatory Credit: Tommy Gilligan-Imagn Images
NIL News

Darian Mensah Uses NIL To Support Single Moms Impacted by California Fires

Duke QB Darian Mensah partners with Single Moms Planet to help single mothers overcome financial barriers in youth sports while aiding families affected by California fires

Noah Henderson
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Feb 13, 2025; Los Angeles, California, USA; UCLA Bruins center Lauren Betts (51) drives to the basket between USC Trojans guard Aaliyah Gayles (3) and guard JuJu Watkins (12) during the first quarter at Galen Center.

C4 Energy Assembles Historic NIL Athlete Roster for March Madness

128 college basketball players - including multiple All-Americans - join "C4 Bracket Breakers."

Michael Ehrlich
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NIL News

Exclusive: UCLA Bruins' Kiki Rice Builds Responsible NIL Legacy With TurboTax

UCLA Bruins point guard Kiki Rice has been a trailblazer in the NIL and college basketball landscape both on and off the court.

Maddy Hudak
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NIL News

Hofstra Men’s Lacrosse Team Scores Landmark NIL Deal Changing Player's Trajectory

Thanks to fellow Pride alum Joe Rinaldi and Cheryl Weaver-Ewing, the Athlete Amplifier partnered with Hofstra Men's Lacrosse Team to fairly compensate players and work with Quantum Financial Advisors to set up investment accounts with Charles Schwab & Co.

Caroline Maglaras
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Dec 21, 2024; San Jose, California, USA; San Diego State Aztecs guards Kimo Ferrari (23) and Wayne McKinney III (3) talk during the second half against the California Golden Bears at SAP Center.
NIL News

Blenders Eyewear Supports San Diego State Basketball with Major Donation

Leading eyewear brand to donate $100,000 to MESA Foundation, launch limited-edition STATE sunglasses

Michael Ehrlich
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Feb 13, 2025; Los Angeles, California, USA; USC Trojans guard JuJu Watkins (12) celebrates hitting a 3-point shot during an NCAA basketball game against the UCLA Bruins at Galen Center.
NIL News

USC Player of the Year Favorite JuJu Watkins Stays Fresh in New NIL Campaign

Women of Troy star's latest NIL partner will award Final Four tickets to lucky fans.

Michael Ehrlich
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Indiana's Trey Galloway (32) celebrates during the Indiana versus Penn St. mens basketball game at Simon Skjodt Assembly Hall on Wednesday, Feb. 26, 2025.
NIL News

New NIL Social Media Video Series Highlights College Basketball Athletes

Team Fifth Third was announced, highlighting the backstories of 26 student-athletes excelling in the industry.

Claire Boyer
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Mar 2, 2025; Storrs, Connecticut, USA; UConn Huskies guard Paige Bueckers (5) is recognized during senior night after the game against the Marquette Golden Eagles at Harry A. Gampel Pavilion.
NIL News

UConn Superstar Paige Bueckers Talks Finances in New NIL Campaign

Huskies' latest "Ring of Honor" member partners with Intuit for latest brand partnership

Michael Ehrlich
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NIL News

Texas Freshman Standout Jonah Williams Scores With New NIL Partnership

Top recruit and dual-athlete, Jonah Williams, is already turning heads in the NIL world as he lands a new deal.

Caroline Maglaras
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Apr 17, 2024; Los Angeles, CA, USA; Brigham Young (BYU) and Southern California (USC) during the MPSF Men's Volleyball Championship at Galen Center.
NIL News

USC Men's Volleyball Makes NIL History with TravisMathew Collaboration

The USC Trojans become first college team partner of California-inspired brand.

Michael Ehrlich
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Feb 19, 2025; Los Angeles, California, USA; Southern California Trojans guard JuJu Watkins (12) shoots the ball against Michigan State Spartans guard Nyla Hampton (22) and guard Jocelyn Tate (11) in the second half at the Galen Center.
NIL News

USC All-American JuJu Watkins Goes Airborne in Latest NIL Partnership

Women of Troy superstar adds United Airlines to her diverse brand portfolio

Michael Ehrlich
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Jan 29, 2025; Hartford, Connecticut, USA; UConn Huskies forward Alex Karaban (11) drives the ball against  DePaul Blue Demons guard CJ Gunn (11) in the first half at XL Center.
NIL News

College Basketball Trio Returns for POWERADE March Madness Campaign

UConn, Arizona, North Carolina State stars featured in new commercial for sports drink brand

Michael Ehrlich
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Dec 21, 2024; Austin, Texas, USA; A view of the stadium and the fans and the logo before the game between the Texas Longhorns and the Clemson Tigers in the CFP National Playoff first round game at Darrell K Royal-Texas Memorial Stadium.
NIL News

University of Texas Women's Beach Volleyball Team Debuts booster 'Franchise Mode'

NIL platform directly connects newest Texas Longhorns squad to fans and donors.

Michael Ehrlich
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Apr 2, 2022; New Orleans, LA, USA; North Carolina Tar Heels guard Caleb Love (2) celebrates after their win over the Duke Blue Devils after the game during the 2022 NCAA men's basketball tournament Final Four semifinals at Caesars Superdome. Mandatory Credit: Bob Donnan-Imagn Images
NIL News

Blueprint Sports Merges with SANIL, Expanding Its Influence in NIL Landscape

Blueprint has acquired SANIL, making a new entity to manage a growing number of collectives and expand its influence in the evolving NIL landscape. The merger comes as college athletics gears for changes like revenue sharing. Sine's focus is growth.

Caroline Maglaras
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Jan 22, 2025; Storrs, Connecticut, USA; UConn Huskies guard Paige Bueckers (5) reacts after her three point basket and being fouled by the Villanova Wildcats in the first half at Harry A. Gampel Pavilion.
NIL News

UConn Star Paige Bueckers Adds New Job Title in CeraVe Campaign

Huskies' All-American joins Anthony Davis and Charli D'Amelio as new "Heads of CeraVe"

Michael Ehrlich
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Sep 22, 2024; Inglewood, California, USA;  Los Angeles Rams running back Blake Corum (22) warms up prior to the game against the San Francisco 49ers at SoFi Stadium. Jayne Kamin-Oncea-Imagn Images

Former Michigan Wolverines Star Blake Corum Putting His Own Stamp on NIL Landscape

The former Michigan Wolverines star running back will continue to make his mark on the NIL business with his most recent partnership announcement.

Claire Boyer
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Ball on the racket
NIL News

Former TikTok Sensation Anna Frey Lands Third NIL Deal as She Paves Her Tennis Career

Anna Frey is no longer just a TikTok sensation; she’s now leveraging her tennis career to make a name for herself in the sports world and is gaining significant attention in the NIL space.

Caroline Maglaras
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An image of Alabama quarterback Jalen Milroe fades from the screen as kids play the new EA Sports College Football 25 video game at the McDonald Hughes Center in Tuscaloosa.
NIL News

New NIL Deal Sets College Football Players Up for Video Game Compensation

The long-awaited return of this video game marked a unique movement for name, image and likeness compensation going forward.

Claire Boyer
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Kate Harpring
NIL News

Leaf Signs Exclusive NIL Deal with Top Women's Basketball Recruit

Class of 2026 high school star Kate Harpring partners with trading card brand

Michael Ehrlich
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Nov 30, 2024; Tuscaloosa, Alabama, USA;  Alabama Crimson Tide wide receiver Ryan Williams (2) cannot catch a pass in the end zone against Auburn Tigers cornerback Jay Crawford (23) during the first half at Bryant-Denny Stadium. Gary Cosby Jr.-Imagn Images
NIL News

Alabama Wide Receiver Signs Glamorous NIL Deal in Birthday Celebration

Alabama Crimson Tide star inked a new NIL deal on Sunday ahead of his 18th birthday.

Claire Boyer
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Feb 5, 2025; Knoxville, Tennessee, USA; Tennessee Volunteers guard Zakai Zeigler (5) reacts after a three point basket against the Missouri Tigers during the second half at Thompson-Boling Arena at Food City Center. Mandatory Credit: Randy Sartin-Imagn Images
NIL News

Trio of College Basketball Stars Promote Milk’s Got Game Campaign

Tennessee, Kentucky and North Carolina State basketball stars sign NIL deals with The Dairy Alliance

Michael Ehrlich
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